The rise of beer made by AI
Customers love it
WHEN BECK’S, a storied German brewery founded in the city of Bremen in 1873, celebrated its 150th anniversary in 2023 it decided to bring in a new brewmaster to mark the occasion: ChatGPT, an artificial-intelligence (AI) chatbot. The AB-InBev-owned brand asked it to whip up a recipe using only hops, yeast, water, and malt. The result was “Beck’s Autonomous”, a lager with a subtle sweetness, a hoppy texture, and quite a head. One Daily Mail reporter considered it better than the brewery’s standard lager.
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