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The Economist
The Economist
9 Jan 2025


NextImg:Rolls-Royce cars pushes the pedal on customisation
Britain | Driving up the price

Rolls-Royce cars pushes the pedal on customisation

Be your own Bond villain

A visit to Rolls-Royce’s factory in Goodwood reminds you that Rolls is a carmaker like no other. Set amid the lovely West Sussex countryside, it resembles a fancy hotel, amid wildflower meadows, reed-fringed ponds and lime trees, with foliage trimmed into perfect cubes. The reaction of the maker of the world’s swankiest cars to a dip in sales is also untypical. The firm revealed on January 8th that in 2024 it sold 5,712 cars, 320 fewer than in 2023. But is Chris Brownridge, the boss since late 2023, concerned? “Absolutely not!” he declares, noting that “we don’t see ourselves as a car company.”

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This article appeared in the Britain section of the print edition under the headline “Driving up the price”

Illustration of a woman with the trace of a hand on her neck.

The phenomenon of sexual strangulation in Britain

A survey suggests the risky practice is more common than you might think

Sky Gardens/Midland Mills under construction in Leeds.

The decline in remote working hits Britain’s housing market

A return to the office means a return to town



A much-praised British scheme to help disabled workers is failing them

It lavishes spending on some, and unfairly deprives others

What Elon Musk’s tweets about sex abuse reveal about British politics

An offline prime minister faces an online leader of the opposition

How means conquered ends

British politics has become a prisoner of process