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The Economist
The Economist
14 Jan 2025


NextImg:Rolls-Royce cars push the pedal on customisation
Britain | Driving up the price

Rolls-Royce cars push the pedal on customisation

Be your own Bond villain

A visit to Rolls-Royce’s factory in Goodwood reminds you that Rolls is a carmaker like no other. Set amid the lovely West Sussex countryside, it resembles a fancy hotel, amid wildflower meadows, reed-fringed ponds and lime trees, with foliage trimmed into perfect cubes. The reaction of the maker of the world’s swankiest cars to a dip in sales is also untypical. The firm revealed on January 8th that in 2024 it sold 5,712 cars, 320 fewer than in 2023. But is Chris Brownridge, the boss since late 2023, concerned? “Absolutely not!” he declares, noting that “we don’t see ourselves as a car company.”

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This article appeared in the Britain section of the print edition under the headline “Driving up the price”

Illustration of a man with a suit and moustache with his bowler hat pulled over his eyes

Britain is becoming a well-mannered but deceitful society

Technology and sloppy government are to blame

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Homelessness in England has risen by 26% in the past five years

Manchester demonstrates how hard it will be to tackle


Double exposure photo of the British Chancellor of the Exchequer Rachel Reeves.

Why have Britain’s bond yields jumped sharply?

Mostly, blame Donald Trump. But Labour’s policies haven’t helped


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The decline in remote working hits Britain’s housing market

A return to the office means a return to town