How the M&S strawberries-and-cream sandwich went viral
It wasn’t the taste that did it
The hottest item in Marks and Spencer food halls this summer was as British as can be: a sandwich filled with strawberries and cream. The retailer launched it around the Wimbledon championship, a tournament viewers enjoy not just for the tennis but also for sightings of celebrities digging into cups of fruit and popping champagne.
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This article appeared in the Britain section of the print edition under the headline “Sweet spot”
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