When Michelle Obama suggested in 2010 that American children should eat less junk food, it triggered outrage in conservative circles. “Get your damn hands off my fries, lady,” Glenn Beck, then a Fox anchor, told his audience, adding that “if I want to be a fat-fat fatty and shovel French fries all day long, that is my choice.” Right-wing commentators criticised “food-police” overreach. Within months of Donald Trump becoming president in 2017, his administration said it would roll back some of the healthy school-lunch requirements (it failed).