Following in the footsteps of Bud Light and Target, Maybelline, an American cosmetics company, has joined in on the trans agenda, only to cause an eruption on social media. 

The brand enlisted the services of makeup artist Zak Taylor to endorse one of their recently launched summer products.

Maybelline’s shift comes as it tries to earn the favor of the Human Rights Campaign, a firm supported by George Soros that grants positive reviews for companies on the Corporate Equality Index. 

Maybelline featured Ryan Vita, a “Maybelline Partner,” to promote a new lipstick on their Instagram page.

The featured artist Vita is seen applying cosmetics alongside his colleague, Taylor, as part of a new promotional ad for the Amazon Prime Day advert. 

The overall disgusting ad by Maybelline prompted an overwhelmingly negative reaction across social media, with several comments saying the advertisement alone is disgusting. 

Ironically, the recent wave of criticism follows a previous incident where the company faced the threat of a boycott for supporting “transgender” influencer Dylan Mulvaney, earlier this year. 

Mulvaney shared pictures of himself as part of an advertisement using Maybelline products in April. At the same time, he partnered with Bud Light for his epic failure in understanding their consumer market.  

One individual expressed dissatisfaction with the post featuring Vita applying lipstick, stating he is tired of seeing these unsettling posts from people like him. 

Another person remarked they don’t want to watch men doing makeup tutorials, calling it disgustingly absurd.

One woman wrote if she was expected to buy Maybelline products again, the company was gravely mistaken, despite the user at one point loving the line. 

Other comments asked the company to stop, saying they were frightened by their endorsement of unnatural practices.