Bud Light, the one-time leading brew in the United States, is experiencing a significant decline in sales, selling for less than water in some regions.

This drop follows a controversial partnership with trans influencer Dylan Mulvaney in April that has reportedly cost the brand upwards of $20 billion.

Sales of Bud Light have reportedly dropped by almost 50 percent, compared to the previous year, according to Andy Wagner, the manager of Glenn Miller’s Beer & Soda Warehouse in Pennsylvania.

This decline is particularly stark compared to other beers, such as Miller Lite, which are continuing to sell well.

Wagner, a manager at a beer warehouse, shared, “Longtime Bud Light customers are trying other beers now. They haven’t stopped drinking beer, they’ve just stopped buying Bud Light.”

He also referenced traditional “bar rules” of keeping politics and religion separate from the beer industry.

The partnership with Mulvaney caused backlash not only among those who disapprove of the association, but also within the LGBTQ community.

This group criticized Bud Light for its perceived lack of support for Mulvaney during the fallout from the controversial collaboration.

As a result of the controversy, some gay bars have also chosen to boycott the beer brand. With the July 4th holiday weekend approaching, this ongoing controversy puts Bud Light in an increasingly challenging position.

The ongoing decline in Bud Light sales is having far-reaching effects, not just for the brand, but also for jobs across the United States.

The Ardagh Group, one of the world’s most substantial glass producers, recently announced it would be closing two of its plants, leading to the loss of 650 jobs.

The plants, located in Wilson, North Carolina and Simsboro, Louisiana are set to close on July 17. The closure of these plants will leave nearly 400 and 245 employees, respectively, without jobs.

In their statement, the Ardagh Group did not provide a specific reason for the closures. They expressed the shutdown was part of a ‘multi-year performance optimization program.’

Given the recent drop in Bud Light sales, it’s not unreasonable to speculate that the decrease in demand for glass bottles might have played a part in these closures; although this has not been confirmed by the company.