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Jul 13, 2025  |  
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David Manney


NextImg:The Velvet Sundown Is a Lie. And Spotify Hopes You Never Notice.

There’s a ghost band on Spotify with over 600,000 fans, and no one seems to care that it isn’t real.

It’s called The Velvet Sundown, a 1960s-style folk-rock outfit that sounds like they cut their teeth touring Big Sur and opening for Buffalo Springfield. Only problem? They never toured. Never rehearsed. Never had a fight backstage or made a bad creative decision over a bottle of gin.

Because they don’t exist.

They’re AI. Fully synthetic. Every lyric, vocal, guitar lick, album cover, and even the names of the “band members" are all generated by artificial intelligence and uploaded to a platform that is used to champion the human soul.

Welcome to Spotify, 2025. Where the music plays, but the musicians don’t.

The band released two albums: "Floating on Echoes" and "Dust and Silence." A third is on the way. One track, “Dust on the Wind,” has gone viral. Streams are up. Followers are climbing. Rolling Stone might as well review it with a hologram of Jann Wenner typing in a fedora.

What else? Deezer flagged the band as AI because Spotify wouldn't. Yup, a competitor needed to bust the illusion, because Spotify had been busy monetizing it too much, so they didn't want to tell you it was fake.

This is content, not art, not born, but farmed, begging a very painful question: Are rock divas needed anymore?

Imagine zero egos, no silly backstage demands, no lawsuits. Just 100% compliance from pure models trained on what matters, everything. Velvet Sundown doesn't have any complaints; they don't OD; no controversial dating, just creation.

Or they act like a parrot, depending on your perspective.

Music was a sweaty rebellion with a crooked little smile like Janis Joplin gave before she tore into the final verse. It was a young Springsteen, a very young Bruce, going hoarse on dirty barroom mics. It combined flaws, failures, and unrehearsed genius.

Now?

Spotify provides a fully formed digital version of nostalgia, created by an algorithm-fed selection of Dylan and Stones records, along with YouTube interviews. Like an assembly line, songs are produced that sound nearly soulful. However, they're missing something. But what?

Yes, a soul. Most importantly, they miss the hurt.

It's not heartbreak shared in emotional lyrics, but the actual human cost of missing rent, ruined romance, and missed chances. This is what music is: a genuine human soul.

This?

It's elevator music for the AI generation.

Time for brass tacks: Money.

Spotify has been here before. They've been under fire for promoting fake artists secretly to lower royalty payouts to real musicians. Velvet Sundown is the latest evolution, which does not require any royalties. There are no band, studio, or tour costs, just bots enriching other bots.

Each time somebody streams "Dust in the Wind," nobody gets a cent, except, of course, Spotify.

There weren't any bandmates or producers, just a machine high-fiving itself in binary code.

If this thought doesn't scare you, nothing will. Maybe, then, you've already made peace with the machine.

We're in the Thunderdome without rules. Velvet Sundown was never disclosed as synthetic. Spotify labeled the group's "work" as music performed by humans, charted with real singers. The algorithm added the group to your "Discover Weekly" playlist. The secret is that Spotify never disclosed any warning labels. It took a third party to call a foul.

Why? Spotify doesn't want you to know it's fake. They want you to feel the dopamine hit when the chorus kicks in, and they don't give a damn who or what made it.

Think Milli Vanilli, but with talent.

What happens when art loses the artist? Are we left with digital noise?

What person in his or her right mind asked for a fake band? Not a single person on earth, not even the tech-geeks. They just did it because they could. It's cheaper, no union, because it plays well in boardrooms full of consultants who were fans of Wired and refer to themselves as "creative technologists."

It’s a digital hustle masquerading as innovation.

And worst of all, it works. People are listening. They’re liking. They’re following. Half a million people bought into a backstory crafted in a lab. Which leads to another question:

If a song makes you cry but nobody wrote it, did you just get scammed by your own emotions?

Maybe this is the new norm. Perhaps we’ll see AI country stars next. Maybe AI Beyoncé will win a Grammy. Schmaybe the Rock & Roll Hall of Fame can install a USB port in Cleveland and just stream inductees from a server farm in Palo Alto.

And when that happens, don’t blame the software. Blame the silence.

Blame the music execs who stayed quiet. Blame the media that called it “disruptive” instead of dystopian. Blame the listeners who didn’t care if it was fake as long as it sounded good on a drive to work.

But mostly? Blame a culture that values perfection over presence.

That’s what AI gives you: a flawless illusion.

It doesn’t forget chords. It doesn’t fight with its bassist. It doesn’t blow its voice or fall in love. It just performs in all the worst ways.

We’re not asking for perfect notes. We’re asking for real ones.

Spotify lets an algorithm form a band, write two albums, gain half a million fans, and chart a hit, all while hiding the truth from the public. And nobody seems to think it’s a big deal.

So ask yourself:

If your favorite band never lived, were you ever really a fan?

If the crowd cheers but the stage is empty, are we still at a concert, or just participating in a digital séance?

If the singer never bled for the song, what are we hearing?

The Velvet Sundown isn’t a band. It’s a eulogy. And the grave it’s standing on? It was dug for people who once believed music held meaning.

CNN Thinks You’re Stupid. We Think You’re Just Hungry for the Truth.

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