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NYTimes
New York Times
26 Nov 2023
David Waldstein


NextImg:Would You Pay $175,000 for a Luxury Bunker at the U.S. Open?

The U.S. Open has long catered to tennis fans of all stripes, from hedge fund moguls and celebrities eating rock shrimp in luxury suites to boozy subway-riding fanatics screaming from the top rows past midnight. The future may see that gap widen even more.

The United States Tennis Association is weighing a major renovation of Arthur Ashe Stadium that could feature superluxury areas to enhance the already lavish experience of their biggest spenders. The association is also considering adding another building to the grounds of the U.S.T.A. Billie Jean King National Tennis Center, which houses the stadium, to upgrade spaces for players and offices and add more parking.

Some of the renovation options include so-called bunker suites: exclusive lounges set into the ground below the playing level, with gourmet catering and high-end amenities. Such suites have become popular — and incredibly profitable — at other sports venues around the country. They would be situated adjacent to the main court of the U.S. Open, and access could cost as much as $175,000 for one person during the two-week tournament. The U.S.T.A. is a nonprofit and devotes most of its revenue to developing tennis in the United States.

Word of these plans came to light on Nov. 10, when the U.S.T.A. distributed an online survey to a group of around 15,000 people targeted as high-paying attendees from previous U.S. Open tournaments and other likely customers. In a 15-minute poll, respondents were asked about player meet-and-greets, early access and valet parking.


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