The day before her wedding, Amber Dawne Walker perched on the teal velvet couch upstairs at the flagship John Fluevog shoe store in Vancouver, British Columbia, clutching the hand of her fiancé, Ron Amar Dutt. “This is just like my dream,” she said.

Across from the couple, the company founder, John Fluevog, reviewed his notes for the secret wedding ceremony he agreed to lead the next day in front of 250 unwitting guests.

“Sometimes dreams come true,” Mr. Fluevog said.

The couple, who had been dating since January 2023, originally planned to elope in Las Vegas. But one morning in April of that year, Ms. Walker awoke from a dream in which she said she was walking down the stairs in the flagship Fluevog store in the Gastown neighborhood in her wedding dress. Mr. Dutt met her at the bottom of the stairs. She and Mr. Dutt were on a stage in front of hundreds of friendly strangers, all wearing glittering, fantastical footwear.

Ms Walker, 46, and Mr. Dutt, 50, met on Match.com the first week of January 2023. They messaged each other for a few days, then set up a 10 a.m. coffee date on Jan. 21 at the New Westminster farmers market, which was near Ms. Walker’s home in Burnaby, a suburb of Vancouver.