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NYTimes
New York Times
17 Nov 2024
Marcela Valdes


NextImg:The Middlemen Linking Migrants in the U.S. to Your Shopping Cart
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Mark Abramson for The New York Times

American companies routinely turn to staffing agencies to find workers for warehouses and factories.

Those agencies don’t all play by the rules.

They’ve built an unseen engine of the economy by recruiting and exploiting undocumented migrants.

During the depths of the pandemic, sales at Alo Yoga surged as its popularity exploded on social media. Kendall Jenner appeared on Instagram wearing the brand’s high-waist leggings. Alessandra Ambrosio and Jennifer Lopez were seen in Alo gear, too. In just one year, business reportedly almost doubled, surpassing $1 billion.

Alo’s sister company, Bella+Canvas, a wholesaler of basic apparel, also reached a milestone, selling directly to consumers through its website. To keep up, the two companies turned to a vast new distribution warehouse in Nevada.

Finding workers for such facilities is no small task, but corporate America often looks to a time-tested strategy: contracting with staffing agencies that temporarily employ migrants, including some who enter the country illegally and are desperate for jobs.

This year, America’s southern border was once again a flashpoint in a presidential election, with President-elect Donald J. Trump pledging to deport millions of people who he said were “poisoning the blood” of the country. Within days of his re-election, he announced his intention to appoint hard-liners on immigration.

But despite the tough talk, the broken border has been a lifeline for America’s on-demand economy under both Democratic and Republican administrations, including Mr. Trump’s first term, an investigation by The New York Times found. Thousands of companies have exploited its porousness by plucking workers from the ranks of unauthorized migrants, sometimes with impunity.

ImageSide-by-side posts on Alo Yoga’s Instagram account. At left: Kendall Jenner and the words “Sherpa obsessed. Stumped on what to give this year? Sherpa is the foolproof gift for your ‘always cold’ loved ones. Peep our story for an exclusive live shopping experience at 10am pst + a special discount you won’t wanna miss!” At right: Alessandra Ambrosio and the words “Just peachy @alessandraambrosio pairs our sprinter jacket, lavish bra + ambiance short in peachy glow. don’t miss this limited edition color — link in bio!”
Social posts featuring celebrities helped Alo Yoga gain name recognition. In the span of a year, its business reportedly doubled.

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