One is a colossus spanning theme parks, merchandise and movies, with 150 Academy Awards, 225,000 employees and annual revenue of nearly $90 billion.

The other is a third-generation family firm with 280 workers that packages hot sauce, soy beans, multicolored sprinkles, a herb called horsetail, six varieties of panettone and seven kinds of salt for sale in Paraguayan supermarkets.

Yet Mickey (MEE-kay) is a household name to rival Disney across the little-touristed South American nation of 6.1 million. In fact, a visitor might assume they’re partners.

There are the red uniforms worn by Mickey’s staff. There’s its family-friendly slogan: “the obligation to be good!”

Above all, there’s the cartoon mouse — also called Mickey, and indistinguishable from Mickey Mouse — whose iconic circular ears adorn the gates of the company’s factory, its trucks and a mascot in heavy demand at Paraguayan weddings.

But don’t get it twisted, said Viviana Blasco, 51, sitting in the capital, Asunción, among Mickey-branded stationery, T-shirts, and coffee cups.