Want to ruin a Democratic strategist’s New Year? Bring up President Biden’s popularity problem with younger voters.
The strategist may start furiously tap-dancing about this outreach plan or that policy achievement. But she has seen the polling trend line. She has heard the focus groups. She knows that millennials and Gen Z-ers are not feeling the Biden love. Many are threatening to sit out next year’s election. Some are flirting with supporting Donald Trump — or a third-party rando.
And even if only a few of them follow through, the president and his party could be in big trouble. Americans younger than 45 have saved the Democrats from disaster in multiple recent elections. Their creeping alienation has the blue team rattled and raging: For the love of God, what will it take to lock in these voters?!
This is not a new question. The political world, especially the Democratic Party, has long been in search of the secret formula for wooing younger voters to the polls. Strategists noodle over which issues members of this cohort care about, which candidates they connect with, how best to reach them. In 1994, Bill Clinton ventured onto MTV and overshared about his underwear in an effort to impress the young ’uns. Now that is desperation.
Spoiler: There is no secret formula. Or rather, there is a whole host of formulas with scores of constantly shifting variables. Millennials and Gen Z-ers don’t just expect different things from candidates than do older voters; they approach the entire concept of voting differently, generally in ways that make them harder to persuade and mobilize.
The people who obsess about this issue for a living can overwhelm you with data and analysis, competing priorities and suggestions. Even the bits they think they have figured out can abruptly shift. (Just when some thought they had a solid grip on this election, along came the war in Gaza.) All that, of course, is on top of the concrete systemic challenges of getting younger people registered for, informed about and comfortable with voting in general.