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NYTimes
New York Times
26 Nov 2024
Kirby Ferguson


NextImg:Opinion | Are Algorithms Killing Creativity?

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Is Creativity Dead?

Mr. Ferguson is a documentary filmmaker.

As you scroll through the internet, you’ve probably noticed the same problem Kirby Ferguson has: “Everything looks the same, sounds the same, is the same.” In the Opinion Video above, the filmmaker argues that our culture often appears to be plagued by a dearth of creativity. But what if, beneath the surface of mainstream culture, there was a world of wild imagination waiting to be discovered — if only a powerful force would stop suppressing it?

Kirby Ferguson is a documentary filmmaker.

Opinion Video combines original reporting with creative storytelling to produce visually transformative commentary. Pitch a video guest essay here.

The Times is committed to publishing a diversity of letters to the editor. We’d like to hear what you think about this or any of our articles. Here are some tips. And here’s our email: letters@nytimes.com.

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