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NYTimes
New York Times
10 Mar 2025
Jessica Testa


NextImg:Michelle Obama Is Hosting Video Podcast ‘IMO’ With Her Brother, Craig Robinson

Ask any prominent podcast host for a list of dream interview guests, and it is quite likely that Michelle Obama’s name would be on it.

That is why the former first lady shouldn’t have much trouble booking whomever she likes on her new show, “IMO,” short for “in my opinion,” which she will host with her older brother, the basketball executive Craig Robinson.

The podcast was announced on Monday by Higher Ground, the media company founded in 2018 by former President Barack Obama and Mrs. Obama.

Higher Ground’s podcasts lean toward prestige cultural programming. Previous releases include a limited series about Stevie Wonder, hosted by the New York Times arts critic Wesley Morris; a celebrity interview show about meaningful family recipes, hosted by the journalist Michele Norris; and a series of conversations about American life by Mr. Obama and Bruce Springsteen.

“IMO” falls more in line with current industrywide trends in podcasting: It is a chat show being released as a video, a first for Higher Ground. (One third of podcast consumers now prefer shows with video components, according to a report in December from Cumulus Media and Signal Hill Insights.)

The Times was provided with the first two episodes of “IMO,” which were both about an hour long. The hosts mainly offered advice based on their life experiences, and refrained from addressing current events or politics.


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