Vice President Kamala Harris’s presidential campaign is running versions of this 60-second ad, titled “Different Visions” — with the same audio but different images — on stations in each of the seven battleground states and in Omaha. The campaign has spent $2.3 million on the ad since early September, according to AdImpact.
On the Screen
The audio in each of the ads was recorded when Ms. Harris delivered a speech outlining her economic plans in North Carolina in August. The visual scenes, as the ads begin, are appropriate to each targeted electorate: In Wisconsin, it is the Milwaukee skyline; in Michigan, it’s Detroit, and so on in Pennsylvania, Georgia and North Carolina. Nebraska’s ad shows just corn and farmland.
A car’s side-view mirror represents the past. Other images include a multiracial family at a dinner table, an older man in a cornfield, a young woman dancing alone while stocking a supermarket shelf, bins of fresh tomatoes and vegetables, a crowd at a Harris event cheering, the words “tax cut,” a house under construction, people happily carrying boxes into a house, and several shots of Ms. Harris speaking.
The version of the ad running in Arizona and Nevada substitutes scenes of the desert and residential sprawl for city skylines, a Latino construction worker for the family at a dinner table and a restaurant worker sorting red peppers for the woman dancing in the supermarket. It also displays Spanish translations of Ms. Harris’s words.