Sitting cross-legged on the floor at the Château Marmont in Los Angeles, Gael García Bernal stared with admiration at his lifelong friend and fellow actor Diego Luna. Just the night before, they had walked onstage at the Peacock Theater and, as expected, presented the Emmy for best director of a limited or anthology series or TV movie.

Less expected, in a move they said wasn’t preapproved, they had given the award in Spanish.

“We were just told that the Emmys are losing a big chunk of its audience,” García Bernal told the crowd and the nearly 7 million live TV viewers. “So me and Diego decided to do something to push the limits, to erase the boundaries.”

Luna saluted the United States’ more than 50 million Spanish speakers. Then the award went to Steven Zaillian of “Ripley” — for “mejor dirección” in a limited series.

Whatever its provocative qualities — in our interview, García Bernal cited Donald Trump’s divisive immigration rhetoric as motivation — the speech was also a canny bit of promotion. As much of the ensuing coverage noted, the two actors have their own limited series coming on Oct. 9, “La Máquina,” Hulu’s first original Spanish-language production.

Friends since they were children in Mexico City, García Bernal, 45, and Luna, 44, are indelibly linked, not least because of their breakout roles in Alfonso Cuarón’s breakout film, “Y Tu Mamá También” (2002), in which they played best pals from different social classes on a life-changing road trip.