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NYTimes
New York Times
15 Oct 2024
Liz Alderman


NextImg:Chinese Automakers Display Force at Paris Auto Show

China’s ambitions to become a force in the European car market were on full display this week at the Paris Auto Show, where a record number of the country’s automakers unveiled cutting-edge electric models despite a recent European Union decision to impose anti-subsidy tariffs on their vehicles.

At the event, designed to showcase Europe’s top automakers, the displays that drew some of the biggest crowds were those from the likes of BYD, Leapmotor and Xpeng, which boasted how the speed of their technological advances — including the use of artificial intelligence — would help them compete with, or even surpass, their European rivals in the electric vehicle revolution.

Europe has an ambitious goal of fully transitioning to electric vehicles by 2035, and the continent’s biggest carmakers — among them Renault, Stellantis, BMW and Volkswagen — all put forward new models aimed at appealing to European consumers. But Beijing is also eager to get in on that game, with the nine Chinese automakers at the Paris show appearing undeterred by what they view as protectionist efforts to slow their advance.

BYD, which made its European debut at the show two years ago, displayed seven models, which its officials said used electric and hybrid technology that surpassed that of its European rivals.

At the BYD stand, a large-screen video displayed landmarks from around the world, from the Christ the Redeemer statue in Rio de Janeiro to the Arc de Triomphe in Paris. It was a visual reminder of the company’s ambition to make a Chinese car appealing to Western buyers.

Image
The BYD Yangwang U8 at the Paris Auto Show. BYD displayed seven models, which its officials said used electric and hybrid technology that surpassed that of its European rivals.Credit...Dmitry Kostyukov for The New York Times

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