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Oct 4, 2025  |  
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Melissa Kirsch


NextImg:Best Intentions

When did everything become so “intentional,” my colleague Marie Solis asks in an essay in The Times this week. Marie has noticed the word applied by influencers and “slightly overtherapized people” to nearly every activity, from working out to playing trivia, dating to breathing. Living intentionally “suggests being present and self-aware,” she writes. “Your words and actions are in near-perfect alignment. Possibly, you’ve meditated recently.”

“Intentional” is used so frequently and applied to so many things (intentional skin care! an intentional tattoo shop!) that its meaning has been diluted. Reading Marie’s essay, I realized I had been swept up in the tide of intentionality myself. Haven’t I tried to be intentional with my time and energy and encouraged others to do the same? Surely I’ve aimed to be intentional with my eating, intentional with my words. The shame of using trendy language unwittingly makes me want to scrub my vocabulary of the overworked word, to be more precise and original in my expression.

But the increase in intentionality — if a bit much when applied to things like luxury shopping and selecting a record to listen to — may simply be a rational response to the current moment. Being intentional means we’re making choices and acting accordingly, a simple act that becomes difficult when, as Marie writes, “even mundane, everyday decisions appear more readily shaped by large political forces and faceless algorithms than by any sort of individual volition.” We’re trying to be more intentional precisely because we feel we lack agency.

So how to deploy intention … intentionally? I think it’s most useful when we use it to address places in our lives where we feel its opposite, where we feel we’ve been acting unconsciously. For me, this is in how I budget time. I have, for most of my life, believed that I’m a person who knows how to organize my hours, who, when there’s a task to be accomplished, intuitively allocates the correct amount of time and energy to get it done.

Recently, I’ve realized that this may not be altogether accurate. I’ve developed a sophisticated procrastination regimen whereby I waste exactly as much time as I possibly can before getting down to work. This leaves precisely as much time as is needed to accomplish the task, but not a bit of excess, which creates no small amount of stress. I had always assumed, since I’m so good at managing time, that this stress was just a byproduct of productivity. But since I’ve become more intentional about my time allocation — examining my tendencies closely, compassionately deciding to try some new strategies — there’s been more room to breathe and less discomfort in my routine. Notwithstanding intentionality’s overuse in the culture, I’m grateful that it’s provided me with that.

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