“Is it even Easter if you don’t get a new bike?”

So asks Judy Newton, a mother of three in Philadelphia, in a recent video on TikTok.

In the weeks before Easter this Sunday, social media feeds have been full of videos of parents filling baskets with more than just the usual marshmallow Peeps. Instead, they are packing blankets, stuffed animals, shoes and knickknacks into large wicker baskets, tote bags or plastic buckets. And, yes, they are also giving bikes.

“When you see some people post their videos on social media, it looks like Christmas morning,” Ms. Newton said. “Now these kids are getting that for Easter.”

Baskets have, of course, long been associated with Easter. But in the age of influencer-driven consumption, Easter has been joined by Halloween (“boo baskets”), Christmas (“brr baskets”), Valentine’s Day and virtually every other holiday (“Leprechaun baskets” for St. Patrick’s Day) as social media encourages people to celebrate by spending lavishly.

The Easter Bunny can hardly keep up.

“Every holiday now, we make baskets,” said Talia Stenson, a mother and social media content creator in Sacramento. “And I think as the years have gone on, people just go above and beyond with these baskets, and now they’re almost a little too overboard.”