There are more than 3,600 shows in this year’s Edinburgh Festival Fringe and most will struggle to get even a single newspaper review. Yet for months before the festival opened on Friday, one play was the subject of intense global media attention: “TERF,” an 80-minute drama about J.K. Rowling, the “Harry Potter” author, and her views on transgender women.

Before anybody had even read the script, a Scottish newspaper called the play, which imagines Rowling debating her views with the stars of the “Harry Potter” movies, a “foul-mouthed” attack on the author. An article in The Daily Telegraph said that “scores of actresses” had turned down the opportunity to play Rowling. And The Daily Mail, a tabloid, reported that the production had encountered trouble securing a venue.

On social media and women’s web forums, too, “TERF” stirred outraged discussion.

The uproar raised the specter of pro-Rowling protesters outside the show and prompted debate in Edinburgh, the city that Rowling has called home for more than 30 years. But when “TERF” opened last week, it barely provoked a whimper. The only disturbance to a performance on Monday in the ballroom of Edinburgh’s Assembly Rooms came from a group of latecomers using a cellphone flashlight to find their seats. About 55 theatergoers watched the play in silence from the front few rows of the 350-seat capacity venue.

Given the regular disagreements between some feminists and transgender rights supporters, the uproar around “TERF” was not unexpected.

But the muted response to the show itself suggests that fewer British people are riled by the debate than the media coverage implies — or at least that when activists engage with potentially inflammatory art, outrage can quickly vanish.