The personalities of MovieTok are not critics in the traditional sense. Their upbeat videos earn them contracts with Hollywood studios in addition to the devotion of movie lovers. These accounts offer a sampling of the new breed of movie reviewers.
@straw hat goofy
Name: Juju Green
Age: 31
Followers: 3.4 million
Specialty: Easter eggs and red carpet interviews
Past Clients: Disney, Universal, Warner Bros., Paramount
Before TikTok: Worked as an advertising copywriter
Movie Hall of Fame: “Her” (2013)
Name: Maddi Koch
Age: 22
Followers: 3 million
Specialty: Movies you might have missed
Past Clients: Peacock, Hulu, Amazon Prime Video, Paramount+
Outside of TikTok: Studying finance at Virginia Tech
Movie Hall of Fame: “Whatever Happened to Monday” (2017)
Name: Cameron Kozak
Age: 21
Followers: 1.5 million
Specialty: News and analysis
Past Clients: A24, Neon, Peacock
Outside of TikTok: Studying film production at Oakland University in Michigan
Movie Hall of Fame: “Whiplash” (2014)
@cvnela
Name: Monse Gutierrez
Age: 26
Followers: 1.4 million
Specialty: Horror
Past Clients: Neon, Amazon Prime Video
Before TikTok: Worked as a substitute teacher
Movie Hall of Fame: “Pan’s Labyrinth” (2006)
@cinema.joe
Name: Joe Aragon
Age: 33
Followers: 931,000
Specialty: Monthly movie guides
Past Clients: A24, Peacock, Apple, Lionsgate, Hulu
Before TikTok: Worked for an insurance company
Movie Hall of Fame: “Anything by David Fincher”
@jstoobs
Name: Megan Cruz
Age: 34
Followers: 535,000
Specialty: Women filmmakers
Past Clients: Disney, Warner Bros.
Before TikTok: Worked in restaurants
Movie Hall of Fame: “Jennifer’s Body” (2009)
@stoney_tha_great
Name: Bryan Lucious
Age: 31
Followers: 387,000
Specialty: Horror
Past Clients: A24, Sony Pictures, Hulu, MGM+, Peacock, Netflix
Outside of TikTok: Works for a tech company
Movie Hall of Fame: “Twister” (1996)
@sethsfilmreviews
Name: Seth Mullan-Feroze
Age: 24
Followers: 256,000
Specialty: Audience polls, art house and foreign cinema
Past Clients: Mubi, Lionsgate, StudioCanal, HBO
Outside of TikTok: Works as an online personal trainer
Movie Hall of Fame: “Persona” (1966)