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NY Post
New York Post
24 Aug 2024


NextImg:Would-be New Mexico Starbucks called ‘Charbucks’ following 2 arson attacks

Starbucks has a new name: “Charbucks.”

Locals in Taos, New Mexico, gave the nickname to the construction site of a Starbucks that has been the site of two arson attacks.

The developer is again working to build the chain’s first drive-through cafe in the town of roughly 6,400, aiming for a spring 2025 opening date in the town about 90 minutes north of Santa Fe.

A Starbucks construction site in Taos, New Mexico, was burned down twice. REUTERS

The site was set ablaze in August 2023 and then again two months later.

No one was injured.

A couple of chains planning to open in Taos projects reneged after the second fire.

Taos’ town council green-lit the store because it would provide employment and tax revenue, the town’s economic development director said.

Taos has licensed Starbucks outposts in two supermarkets.

Construction site of a future drive-through Starbucks in Taos, New Mexico, rebuilding after two arson attacks in 2023.
Development is underway — again — after the Starbucks site was set ablaze twice. REUTERS

“We don’t know who did it, but we loved it,” Todd Lazar, a holistic healer, said at World Cup, Tao’s oldest independent coffee shop that is a mile from the would-be Starbucks.

Starbucks, which has roughly 39,500 cafes worldwide, has faced opposition when it arrived in a number of markets due to fears it would displace existing culture.

Local businesses in Taos have displayed a Starbucks logo with a mermaid that has flames shooting out of the top of it.

“Taos is a dynamic and volatile contact zone between different groups, imperial powers, ecotones,” Sylvia Rodriguez, professor of anthropology at the University of New Mexico, said.

with Post wires