This puts the “high” in high calories.
The Doritos corporation took TikTok’s viral cheese-pulling trend to new heights after lifting a giant nacho 50 feet in the air — setting a new world record. A clip of the amazing feat of length is currently blowing up online.
“This is nacho everyday stunt,” Rob Pothier, senior marketing manager for the tortilla chip creators, told SWNS while describing the stunt in dangerously cheesy terms. “The cheese pull was an epic display of Doritos taking nachos to the next level. This is as gouda as it gets.”
The stunt, executed for National Guacamole Day (yes, that’s a thing), was a supersized version of TikTok’s cheese-pulling trend, in which dairy fans lift pizza and other cheesy foods to see how high it can stretch without snapping.
These dairylicious clips have reportedly amassed over 1.5 billion views to date.
This latest titanic test of cheese’s tensile strength, filmed at the Cheddar Gorge in Somerset, UK, required more than a month of planning from cheese scientists, food experts and social media star Sam Thompson.
The brain trust concocted a 265-pound blend of cheddar and mozzarella and poured it into a pot nestled into a replica mound of nacho chips measuring 16 feet by 14 feet.
After this was heated to the requisite temperature using induction knobs, a helicopter flew in and lowered a giant 4-foot-wide nacho into the cheese.
It then airlifted the nosh vertically by 49 feet, as seen in the clip.
“This is by far the biggest stunt Doritos have ever done in the UK,” exclaimed Thompson in the clip describing summiting the Mount Everest of cheese challenges.
With their giant dip, the team shattered the record for the highest cheese pull, as determined by the World Talent Organization, which certifies incredible human feats.
The stunt came just as Doritos conducted a survey about food turnoffs on 2,000 adults, 27% of whom had allegedly attempted a cheese pull themselves.
Meanwhile, 33 percent of respondents felt that soggy nachos were among the biggest “food icks.”
Speaking of cheesy feats, a Spanish Cabrales blue cheese shattered the Guinness World record for the most expensive cheese ever last month after getting auctioned off for over $32,000 at a local cheese festival.