With October finally here, leaves are starting to drop — and so are Amazon prices.
The mega-retailer is heralding the start of fall with its annual Prime Big Deal Days sale, bringing Prime Day-like discounts across categories.
And while the tech and clothing deals certainly aren’t to be missed, some of our overall favorites come from the beauty department. Below, shop a selection of celeb-approved must-haves, from Sarah Jessica Parker’s lip-plumping secret to Bethenny Frankel’s “richest” drugstore serum.
Score smile-worthy deals on Crest Whitestrips, a favorite among shoppers, celebs and editors.
“[They’re] effective, budget-friendly and easy to use on the go,” Erin Andrews told Page Six Style last year, while Chrishell Stause once told E! that they’re “quick and easy.”
“They definitely work — as well as a professional whitening treatment, in my experience,” adds Page Six Style & Shopping Director Elana Fishman. “And importantly, my dentist told me they’re totally safe to use as an alternative.”
These collagen masks — which turn clear once the product’s absorbed — are a clear favorite among Bravolebs. Kyle Richards, Ciara Miller and Paige DeSorbo have all featured them in Amazon content.
“Recently these have been my go-to; I’ve gotten all my friends into them,” the latter “Summer House” alum said in a 2025 Amazon Live of the “amazing” masks, which are also a regular in influencers’ beauty routine TikTok videos.
Alix Earle once took her TikTok followers along for an appointment with dermatologist Dr. Kiran Mian, who instructed her to use these exfoliating pads twice weekly to “unblock those pores.”
Mian herself also raved about the K-beauty buy in a recent Page Six Style interview, saying: “Medicube Zero Pore Pads have the perfect balance of soothing ingredients with effective exfoliants. Using actives requires special attention to our skin barrier.”
While Emily Ratajkowski first posted a bottle of this buzzy buy on her Instagram Story in 2020, it’s also scored famous fans like Alex Cooper and Ariana Madix in recent years.
“I became addicted to it … it feels really nice,” the “Love Island USA” host told the Strategist last year.
So many stars (and beauty editors) rave about this pout product, it just might be easier to name one who hasn’t used it. Sydney Sweeney’s an ambassador for the brand, while Kate Hudson, Kyle Richards, Brooke Shields and Kendall Jenner (to name but a few) have all name-dropped it organically.
Famous talk show hosts have done plenty of talking about this Sunday Riley serum. Oprah included it on her 2018 “Favorite Things” list, calling it her “go-to beauty regimen.”
Drew Barrymore’s also obsessed with the all-in-one treatment, as she once wrote on Instagram, “I’ve been using this product one to two times a week at night and love the results!”
From Beyoncé to Khloé Kardashian to Kylie Jenner, plenty of stars have used Dyson’s one-and-done hair device over the years. While it’s undeniably an investment, Prime Day is one of the best times of the year to shop it for less.
Brooke Shields no doubt has her eye on this lash serum, given she’s raved about it multiple times over the years.
“It’s made such a difference,” she shared in a recent Strategist interview, saying she’s “very loyal” to the product: “As long as I do it consistently, people like makeup artists are always commenting on my lashes and say, ‘They’re just so long.’”
Kate Middleton’s long been rumored to use Urban Decay’s original Naked palette, with a source once telling Us Weekly the princess has “learned what looks good on camera.”
Sarah Jessica Parker and Bethenny Frankel have this 20%-off skincare staple in common. The “Sex and the City” star posted about it on Instagram, while Frankel dubbed it the “richest drugstore serum.”
Kylie Jenner used this pretty pink skincare device in a sponsored TikTok, while Alix Earle raved about it in a recent “GRWM” video.
“It’s like little tiny zaps; it kind of hurts, but in a good way,” said the content creator.
Frankel’s beauty favorites also include this lightweight serum she reviewed on TikTok in 2024 — and declared “at the level.”
“What’s different about it is that it comes out a cream, but when you put it on your face it feels like a cloud … no other product that I’ve ever had feels like this in any way,” she raved at the time.
Hailey Bieber’s also on board, calling the Universal C Skin Refiner her “holy grail” in a YouTube video in 2020.
There’s plenty of commotion for this glotion. Martha Stewart used it for her viral Sports Illustrated Swimsuit cover shoot, with her makeup artist, Daisy Toye, telling People: “It’s how she gets that dewy look, like she just got a facial.”
Frankel’s also a fan — along with L’Oréal ambassadors like Kendall Jenner, who’s worn it for multiple Met Galas.
Couldn’t help but wonder what pout products Sarah Jessica Parker uses? The star posted a rare beauty review video on Instagram earlier this year, holding up this lip plumper and saying, “Oh Tarte, what have you done?”
What do Lala Kent and Meghan Markle have in common? Both stars have name-dropped this K-beauty collagen cream. Markle included it in her now-defunct ShopMy roundup, while Kent told Amazon Live viewers she’d ordered at least two tubs of the stuff.
“I put it kind of everywhere … all over my face, my neck [and] my chest,” she explained.
Olivia Culpo has featured Waterpik dental devices in her Amazon Lives. Not to mention, this on-sale version has racked up over 71,000 (!) largely glowing reviews — and counting.
Here at Page Six HQ, word is spreading about this CC cream. Several staffers have ditched foundation for the lightweight formula, with senior social media editor Kelly Laske calling it “one of those products that I would be lost without if it were ever to be discontinued.”
Dermatologist Dr. Harold Lancer counts everyone from Victoria Beckham to Kim Kardashian as patients. But you needn’t score an appointment with the in-demand doc to shop his famous products on sale at Amazon right now.
When it comes to crease-free makeup application, plenty of stars and beauty pros count Aquaphor as their secret weapon. Makeup artist Scott Barnes even went viral for using it on Jennifer Lopez, telling us: “It keeps everything moist and pliable, and it doesn’t cake up.”
Paige DeSorbo also told Amazon Live viewers the multipurpose product is one of her “go-tos,” saying it “makes you look so much more awake.”
Prime Day’s shaping up to be a great time to buy Tarte favorites like this concealer, which has garnered praise from everyone from Shay Mitchell to Kyle Richards.
“I don’t know what I’d do without it,” the “RHOBH” star raved on Amazon Live, saying she uses it for contouring her nose, too.
Paige DeSorbo once declared on Amazon Live that Bioderma is “the only” makeup remover brand she’ll use — and a bottle’s a steal at under $20 right now.
Bethenny Frankel once called this temporary gray concealer spray her “secret weapon” for dates.
That’s a difference. Like, look how it goes on … wow, Bethenny, wow,” she raved on Instagram.
Mindy Kaling recently stopped by “Good Morning America” to dish about her favorite things, including this Milk primer she’s sworn by for years.
“I also have oily skin … this goes on [and] it does not make your skin more oily. It just makes your makeup look perfect,” she explained.
The everyday counterpart to Laneige’s buzzy Lip Sleeping Mask, this flavor-packed balm is a celebrity standby.
“I have to go back to my house if I leave my house without this product,” Charli XCX told British Vogue. “I have turned Ubers around before. If I had enough money, I would turn the plane around, too. I literally carry it every single place with me.”
Alix Earle wears hers over lip liner, while Simone Biles swiped some on at the Olympics last year.
With the sun setting earlier and earlier, it’s the prime time to stock up on sunless tanner. Kim Kardashian reportedly name-dropped St. Tropez on her now-defunct app, while Ashley Graham once collaborated with the brand on a special tan kit.
While she’s put plenty a product to the test over the years, Bethenny Frankel told us in 2023 that this rich hydrator is “pretty amazing.”
Bethenny Frankel gave this set of peel pads a coveted rave TikTok review last year, saying; “I put it on and it smells exactly like the chemical peel that the woman comes over to do for hundreds of dollars.”
Brooke Shields told Today she uses this cleansing balm on a nightly basis, raving that it leaves her skin “smooth without being greasy or too dry.”
Martha Stewart doesn’t just plant roses in her famous gardens — she adds them to her skincare routine, too.
“Mario Badescu’s rosewater spray is so refreshing on a hot summer day,” Stewart told Good Housekeeping last summer of this refreshing formula, which stars like Selena Gomez, Usher and Kendall Jenner have also name-dropped over the years.
Madison LeCroy loves this leave-in conditioner so much, she owns multiple bottles.
“So good … definitely one of my top five products,” the star — who worked as a hairstylist before her “Southern Charm” days — raved on Amazon Live this year.
A great deal on vitamin C serum? That’s hot. Paris Hilton once told Glamour she uses this brightening serum, from a brand her aunt Kyle Richards frequently shouts out in Amazon Lives.
Leslie Bibb recently told People she’s “obsessed” with these “user-friendly” capsules from tried-and-true skincare company Elizabeth Arden.
“Anything in a capsule takes all the guessing out of it!” she raved.
From Hannah Brown to Lisa Vanderpump, plenty of reality TV icons swear by Shark’s under-$350 hair tools.
The restaurateur told us she recommends the device “all the time,” while Brown bought a second one to ensure she’d never be without it.
Save over $100 off this beauty editor favorite, which has been linked to stars like Kate Hudson and Nicola Coughlan.
Page Six Managing Editor Ally D’Aluisio says that while she’s tried “a million skincare devices” over the years, the NuFace is one of the “only ones” that’s secured a permanent place in her arsenal.
“The NuFace not only feels great, but it also makes my face look visibly more sculpted and firm,” she raves. “If you want your cheekbones to pop and your jawline to be snatched, this is the device for you.”
While “Goop” and “sale” don’t often exist in the same sentence, plenty of Gwyneth Paltrow’s products are discounted for Prime Day — including these under-eye patches she calls “the best” she’s “ever tried.”
Amazon’s fall Prime Day sales begin on Tuesday October 7 at 12:01 a.m. PT and runs through Wednesday October 8 at 11:59 p.m. PT.
Calling all chronic procrastinators: Prime Big Deal Days 2025 ends on Wednesday October 8 at 11:59 p.m. PT.
Prime Day is Amazon’s member-exclusive sale event. You can get a 30-day free trial to enjoy Prime Day savings (plus all the benefits of the subscription) with no strings attached.
For those who already know and love July Prime Day, Amazon’s Prime Big Deal Days similarly offers major discounts for 48 hours, but with a bigger focus on holiday gifts to shop ahead of Black Friday and Cyber Monday.
From deal-hunting on Amazon sales for years, we know the sale is the perfect time to save on top-rated tech like Apple AirPods, restock your favorite beauty and skincare, peruse accessories like jewelry and handbags, and comb through all of Amazon’s best-sellers for steep discounts.
For those already wondering about the next sale, Prime Day takes place in July each year and although Amazon hasn’t confirmed the dates for Prime Day 2026, it’s safe to assume it will take place in mid-July. Keep an eye out for Amazon to kick off the holidays with Black Friday sales in November! Page Six Style will have all the latest news here.
This article was written by Hannah Southwick, Commerce Associate Editor for Page Six. Hannah spies deals on actually affordable celebrity-worn styles, puts Hollywood’s favorite labels to the test and finds the beauty products that keep stars red carpet-ready. She consults stylists and industry pros — including celebs themselves — for firsthand product recommendations, trend predictions and more. In addition to writing for Page Six since 2020, her work has been featured in USA Today and Parade.