Is this the end of the overpriced smartwatch era?

Name brands like Apple, Garmin, and Fitbit continue to dominate the wearable tech market, but many consumers question the steep price tags and capabilities. Apple has also faced recent criticism following a court ruling that the U.S. tech company misled consumers about its carbon-neutral claims.

Many consumers are opting for alternative smartwatches that deliver similar features at a much lower price. Take the Tickland Watch, for example. This no-frills fitness tracker offers up to 100 sport modes, progress tracking, and wireless calling and messaging. One feature, in particular, stands out.

The 300mAh battery lasts several days longer than the Apple Watch, which only runs up to 18 hours — a reason many shoppers say Tickland is worth every penny. Another obvious selling point? Ahead of Labor Day, the Tickland model is marked down 84% to just $20 at Walmart.

Customers mention that it’s been a key addition to their health-tracking routines, noting that it performs just as well as more expensive smartwatches on the market. “For this amazing price, and the ability to do things I like the most, I would never buy an Apple Watch,” one shopper shared.

Grab the Tickland Smartwatch today before Labor Day deals disappear, and check out more budget-friendly smartwatch alternatives while you’re at it.

While it may not offer the most advanced metrics, the Tickland Smartwatch still packs an impressive range of features into a sleek, waterproof design. It includes over 100 activity modes for tracking everything from running and cycling to swimming and yoga, and users can still make calls and receive notifications from various apps like Instagram and WhatsApp. Set-up is simple, the face is completely customizable, and shoppers are especially impressed with the long-lasting charge. Enjoy up to six days of use and 10 days on standby — for nonstop tracking, day and night.

More smartwatch deals

Amazon’s Choice

SENBONO Smart Watch with Alexa

This smartwatch offers a 1.83″ HD display, Bluetooth calling, and built-in Alexa. With 120+ sport modes, heart rate tracking, and IP68 waterproofing, it’s a solid budget-friendly pick. Grab it today for 88% off.

$249.00 $29.00

Amazon

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#1 best-seller

Apple Watch Series 10 [GPS 46mm case] Smartwatch

The Apple Watch Series 10 GPS (46 mm) sports a 30% larger, always‑on retina display, a faster S10 chip, enhanced health sensors including ECG, temperature, sleep‑apnea tracking, and 18‑hour battery life with rapid 30‑minute fast‑charging.

$429.00 $365.32

Amazon

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88% off

TRAUSI Smart Watches

The TRAUSI Smartwatch features a 1.83-inch HD display, 120 sports modes, and health tracking. It supports Bluetooth calls, music control, and is IP67 waterproof. Compatible with iOS and Android, it’s an affordable, versatile wearable.

$199.00 $23.99

Amazon

Buy Now

This article was written by Miska Salemann, New York Post Commerce Writer/Reporter. As a health-forward member of Gen Z, Miska seeks out experts to weigh in on the benefits, safety and designs of both trending and tried-and-true fitness equipment, workout clothing, dietary supplements and more. Taking matters into her own hands, Miska intrepidly tests wellness products, ranging from Bryan Johnson’s Blueprint Longevity Mix to home gym elliptical machines to Jennifer Aniston’s favorite workout platform – often with her adorable one-year old daughter by her side. Before joining The Post, Miska covered lifestyle and consumer topics for the U.S. Sun and The Cannon Beach Gazette.