The Eagles weren’t the only ones to win big in New Orleans on Sunday night. Thanks to Tubi, Fox saw record viewership numbers from its Super Bowl 2025 audience on Feb. 9. The Fox-owned streaming app offered a free livestream of Super Bowl LIX alongside its cable broadcast, which pulled in plenty of viewers.
While Tubi streamed the Super Bowl live for the first time ever this year, even more people tuned in than what was initially predicted, with nearly 14 million watching on Tubi.
Sports Business Journal reporter Austin Karp tweeted yesterday (Feb. 10) that “Tubi’s Super Bowl simulcast was absolutely a difference maker for Fox in setting a record audience,” noting, “13.6 million viewers for the Eagles-Chiefs on the FAST channel. Most Tubi projections coming in were closer to 8.5 million for the game.”
By FAST, Karp is referring to “Free, Ad-supported STreaming” services like Tubi, which don’t charge viewers a monthly subscription fee but do incorporate ads. When Fox last aired the Super Bowl in 2023, it did offer the game for free on its Fox Sports website and app, but did not air it on Tubi. Per The Hollywood Reporter, Tubi set its own record this year: the previous high for a Super Bowl streaming audience 2022’s 11.2 million viewers (across all streaming platforms).
This year marks the second time in a row that the Super Bowl has pulled in its biggest audience ever with an average of 126 million viewers across Fox, Fox Deportes, Tubi, Telemundo and NFL digital platforms, as noted by Variety. The whopping figure is 2% higher than the 2024 broadcast, which pulled in 123.7 million viewers.
This year’s game saw the most viewers during the second quarter between 8 and 8:15 p.m. ET, when an average of 135.7 million people watched, per Variety.
Of course, Kendrick Lamar‘s Super Bowl halftime show attracted plenty of eyeballs, too, which is no surprise considering the very public beef he’s been involved in with Drake. All the drama peaked thanks to a surprise appearance from Drake’s ex, Serena Williams, but she wasn’t the only star on the field. Lamar also brought out SZA and Samuel L. Jackson.