Going into the 2024 election, housing affordability remains a significant issue for Trump supporters — yet many say they have even bigger priorities.
A new Redfin survey found that while 29% of early Trump voters cited housing costs as a factor in their decision, they are more focused on the rising costs of everyday essentials like groceries, gas and other economic pressures that impact their daily lives.
In comparison, 43% of Harris supporters emphasized housing affordability, with blue-leaning areas seeing skyrocketing home prices as a central concern.
For Trump voters, the path to homeownership is tied directly to other economic concerns. Many are more worried about inflation, affording rent, saving up to buy a home and the impact of illegal immigration on local economies.
Redfin’s report showed that, among the 14 issues surveyed, Trump supporters prioritized economic factors like the cost of living and inflation, which ranked as top concerns. Sixty-three percent of all voters cited the economy as the most important issue, followed by inflation at 59%, leaving housing affordability farther down the list.
The survey also revealed a clear divide on mortgage rates.
About one-third of respondents believe Trump’s election would lead to lower mortgage rates, while only 23% expect the same if Harris wins.
Conversely, more voters think rates could rise under Harris, a concern for those navigating the current 7% rate landscape.