Troy Aikman isn’t so sure winning is the priority in Dallas. 

The Hall of Fame Cowboys quarterback and current “Monday Night Football” analyst questioned how owner Jerry Jones is running the team during an appearance on “The Rich Eisen Show” on Tuesday. 

“I saw Jerry talk about the fact that having the Cowboys as a discussion point is meaningful to him. And if people aren’t talking about the Cowboys, then he’ll do things to stir it up. So he kind of walked into that and has given the impression that that supersedes winning,” Aikman said.

Aikman posited that the franchise’s lack of postseason success may have pushed Jones to chase headlines rather than focus on putting a winning product on the field. 

“In some ways, I’m sure Jerry and the Jones family and everyone is tired of the fact that they haven’t been to a championship game, let alone a Super Bowl, in 30 years. So, then when you deflect that, then essentially the valuation of your franchise or the attention and the exposure, or the drama. Or, as Jerry said, the fact that the Cowboys are a soap opera 365 days a year, that then becomes the scoreboard instead of winning and losing on the field.

“Do I think that winning is not important to Jerry Jones? Not at all. I think Jerry wants to win more than anything else, and I think he’s very exhausted of the fact that this team, although they’ve won a lot of regular season games, they’ve only won four playoff games. That’s hard to stomach.”

Aikman’s comments come less than a week after the Cowboys shockingly traded superstar pass rusher Micah Parsons to the Packers in exchange for two first-round picks and veteran defensive tackle Kenny Clark.

In February, Aikman expressed his frustration with Dallas’ three-decade-long Super Bowl drought. 

“I thought we had more in us, and I thought we would be back. Obviously, we weren’t,” Aikman said at the 2025 Children’s Cancer Fund gala. “But not only were we not back, but here we are almost three decades later and no one’s been back.

“I think I speak for the Cowboys faithful in saying that it’s been a long time. And this is the Dallas Cowboys, it’s an organization that has had a great history and this team has won a lot of games over the years with a lot of different players. But for whatever reasons they just haven’t been able to get it done in the postseason. I don’t think anybody is happy about that that’s been part of the Cowboys legacy and all it’s stood for for so many years.”

The Cowboys are coming off a disappointing 7-10 season after having won 12 games in each of the three prior seasons. 

The 2025 season will be the first under Brian Schottenheimer after the team parted ways with Mike McCarthy in January.