It’s the Prime Day final countdown!

There are just hours left to shop Amazon Prime Day deals before prices go back up at midnight PST. Things are discounted all across the site, but some of the deepest discounts you’ll find today are on Amazon’s own products.

Amazon devices include Fire TV models, Kindle e-readers, Ring security cameras, tablets, smart speakers, and yes, even those Amazon Alexa devices…

The savings are big, too; we’re seeing all-time low prices across the Amazon device spectrum, with discounts up to a whopping 73% off.

You’ll have to be an Amazon Prime member to shop these deep discounts. The membership costs $14.99/month and comes with so many perks; we mean it when we say it’s worth the monthly price you’ll pay for it.

However, if you’re still on the fence, you’re in luck. Amazon offers a 30-day free trial for all new users before you pay a cent, so you can shop the amazing deals, get your items super fast, and then decide if you want to keep it.

The latest version of Ring’s best-selling video doorbell has a built-in rechargeable battery and up to 66% more vertical head-to-toe coverage. Right now, you can snag one for 50% off, matching its lowest price ever.

Looking for more? All things Ring are discounted during Prime Day:

Enjoy high-quality streaming and entertainment with the Amazon Fire TV Stick 4K, which we believe is the best for most people with an up-to-date television. With support for Dolby Vision and immersive Dolby Atmos, you can stream millions of shows and movies from Prime Video, Disney+ and more in the best possible quality.

These Fire TV products are also deeply discounted today:

Isn’t she just the cutest little smart speaker?! The Echo Pop, available in four colors, is the perfect Alexa-enabled speaker for bedrooms and smaller spaces — and it’s less than $25 right now.

Want a bigger Echo device? Check these out:

The Kindle Colorsoft Signature Edition has a 7-inch screen with 300 ppi resolution in black and white and 150 ppi resolution in color. The matte, anti-glare screen is perfect for reading in any environment, enhanced by the auto-adjusting front light that changes the screen brightness based on your surroundings.

Every model of the Kindle e-reader is on sale!

See outside and speak through the Blink app with 1080p HD live view, infrared night vision, and crisp two-way audio, all for 50% off. With the included AA batteries, the cameras will be powered for two years before needing new batteries.

Keep your home protected for less with even more Blink products on sale:

With a 25% faster performance than its predecessor, the Amazon Fire HD 10 Tablet has a 10.1″ 1080p Full HD display, as well as a 5 MP front-facing camera for zoom meet-ups. Lightweight and fast, you can stream, read, and game with ease.

Fire Tablets are available for kids and adults alike, all up to 50% off:

In a new twist for 2025, shoppers have 4 days to take advantage of Prime Day discounts. This sale starts on July 8 at 12:01 a.m. PT and runs through July 11 at 11:59 p.m. PT.

Prime Day 2025 ends on July 11 at 11:59 p.m. PT, so east-coasters have until about 3 a.m. on July 12 their time to shop the deals.

Prime Day is a member-exclusive sale event. Interested shoppers can grab a 30-day free trial to try Prime, and its many benefits, with no strings attached.

Yes! Amazon drops new deals daily, slashing prices on already-discounted bestsellers throughout the sale. Additionally, keep an eye out for Lightning Deals, which last for a very limited time until stock runs out. Act fast when you see a good deal, they don’t last forever!

From reporting on Amazon sales throughout the years, we can tell you for certain that it’s the ideal period to stock up on household essentials, score great deals on vacuums, tech and appliances, refill your skincare empties, and comb through the massive catalog of Amazon best-sellers.

We certainly think so! Prime Day is a great chance to score Black Friday-worthy discounts on thousands of deals, including everything from big ticket items to Post reader-favorite trash bags. Our team diligently sorts through all the offers to find you the very best items to grab on sale.

Already wondering when the next Amazon Prime Day is? Prime Day takes place in July each year, so it’s safe to assume it will take place in mid-July 2026 — similar to previous years. Can’t wait to shop more Amazon deals? Look out for Amazon’s Prime Big Deal Days sale, which typically runs in October for shoppers looking to beat the holiday rush of Black Friday.

Don’t miss Post Wanted’s around-the-clock coverage. Click here to find all of the best deals.

For over 200 years, the New York Post has been America’s go-to source for bold news, engaging stories, in-depth reporting, and now, insightful shopping guidance. We’re not just thorough reporters – we sift through mountains of information, test and compare products, and consult experts on any topics we aren’t already schooled specialists in to deliver useful, realistic product recommendations based on our extensive and hands-on analysis. Here at The Post, we’re known for being brutally honest – we clearly label partnership content, and whether we receive anything from affiliate links, so you always know where we stand. We routinely update content to reflect current research and expert advice, provide context (and wit) and ensure our links work. Please note that deals can expire, and all prices are subject to change.