It won’t be long before Leonardo DiCaprio and Kate Winslet sneak back onto your TV screens when Netflix re-adds Titanic to its movie library on July 1 — but instead of feeling excited to watch this timeless romance flick yet again, fans are ripping the streamer for its poor timing.

The news of Titanic’s return to Netflix comes just over one week after the OceanGate Expeditions submersible went missing while bringing five people on a pricey excursion to the bottom of the ocean to see the 111-year-old shipwreck. Following a four-day search, a debris field was found, confirming that the Titan had, in fact, imploded and killed all of its passengers.

While any other day romance junkies would be jumping at the opportunity to relive Jack (DiCaprio) and Rose’s (Winslet) ill-fated love story leading up to the catastrophic sinking of the RMS Titanic, social media users couldn’t help but call out the streamer for seemingly attempting to capitalize off of the recent tragedy.

“Netflix marketing director: ‘You know how we could really capitalize on the tragic deaths of those people? Put the Titanic on Netflix for some easy cash because $31.6 billion a year in revenue isn’t enough,'” one wrote. “How broken and sick does your brain have to be to think this way?”

Another added, “Netflix is overstepping the boundaries of decency on this timing. People died in a tragic accident at the Titanic site and now to capitalize on the moment to garner viewers is beyond distasteful.”

“No way they saw those dead ppl and thought ‘this is a great opportunity,'” a third person said, while someone else fumed, “PLEASE TELL ME THIS IS A JOKE YOU HAVE TO BE JOKING YOU CANNOT POSSIBLY BE THIS SHAMELESS.”

One Twitter user slammed Netflix as a “sick ass company,” before another commented, “Capitalism is so evil bc you know people were searching titanic on Netflix all last week and they wanna make profit lol.”

“And the award for unbelievably insensitive timing goes to @netflix,” someone else wrote. “They can add it to their awards for tirelessly combating representation, and most pathetic attempt at gaslighting their customers.”

Despite the outrage, Netflix likely planned to add Titanic to its July titles before the Titan incident, as The Hollywood Reporter reports. Per the outlet, “Titanic was actually reported on Netflix’s July films list before the Titan was first reported missing, and licensing deals for films struck far in advance of air date.”  

Titanic will begin streaming on Netflix on July 1.