Spotted: your 2025 beach tote.
Move over, Birkin. This summer, it’s all about the Bogg bag. But if you’re not quite ready to shell out over $100 for rubberized luxury in this tariff climate, we’ve found a solution for you.
There’s a Bogg-adjacent bestseller on Amazon that shoppers are obsessed with — and it’s much cheaper at 30% off. Introducing the Simple Modern Extra-Large Beach Bag.
Once just a practical beach tote, the rubber bag has gained popularity thanks to its waterproof material and ample space to store everything but the ocean. And if water or sand gets in, it can be sifted out through the water ports designed throughout the bag.
This bag is serving a “mom on-the-go-meets-coastal grandmother” aesthetic with a hint of “I can’t even right now.” It’s great for pool parties, flexing at soccer games, runs to Trader Joe’s, and even as an impromptu carry-on at airports. Baby, this bag has it all.
Made with a tip-proof design and easy-to-wipe-clean material, you’ll want one in every color, and it comes in quite a few, plus three different sizes.
It’s already claimed the No. 1 spot in its category, with glowing reviews praising it for beach trips, boat days, sports practice, and even grocery hauls. Basically, it does everything the Bogg does, just at a more wallet-friendly price.
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This article was written by Emma Sutton-Williams, New York Post Commerce Writer/Reporter and resident fashionista. Emma is one of the best-dressed ladies in The Post’s office, and also known for finding an unbelievable deal on any one of her stylish outfits. Divulging on everything from the most-popular and most-underrated purse brands to her honest thoughts on Kim Kardashian’s Skims undergarments and apparel, Emma has cultivated an eye for style and an expertise for identifying the clothes and accessories worth your coin. At the same time, she proudly models the products she picks so you can see their fit and function first-hand. Emma has been creating shopping guides for The Post since 2024, and previously held bylines in Rolling Stone, Oprah Daily, Parents, InStyle, StyleCaster and more.
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