It’s the start of a new week, but it’s never too early for some retail therapy, especially when that retail therapy comes with huge savings.

If there’s one thing you’re likely to find on Amazon, it’s great deals, and recently, the TV prices have been hard to beat.

Last week, we told you about a big Samsung TV at its lowest price ever (which is still on sale, by the way!), and today we’re coming to you with another lowest-price-ever deal, this time on an LG model.

LG’s 65-inch UR9000 Series Alexa Built-in 4K Smart TV is currently priced at just $546.99, and though that’s only a 13% discount from the normal price ($629.99), it’s reaching an all-time low today.

With this TV, you’ll be able to watch movies the way directors intended for their films to be seen with an enhanced Filmmaker Mode. And thanks to the a5 AI Processor Gen6, you can watch anything in stunning, lifelike quality with 4K upscaling.

The TV is also Alexa-enabled, adding to the smart capabilities of this model. It also comes with the LG Game Optimizer, an all-in-one dashboard that allows you to customize gaming settings like refresh rate and latency.

Amazon shoppers are fans of this TV, too, with a 4.3/5 star rating from over 300 customers. They cite the picture quality, value for money, and ease of use in positive reviews.

For more like this, check out the Decider Shopping section.