The president of embattled news startup The Messenger said Tuesday he is leaving the company as it begins a fresh wave of layoffs.
Richard Beckman, a former Conde Nast executive whose hard-charging business style earned him the nickname “Mad Dog,” was responsible for drumming up revenue for the website, which launched last May.
Prior to The Messenger’s launch, Beckman boldly claimed in a New York Times profile that the site would generate more than $100 million in revenue in 2024, reel in 100 million monthly readers and hire hundreds of reporters across the country.
But sources close to the situation said Beckman fell “very short” of those goals and that he and Messenger founder and CEO Jimmy Finkelstein “did not see eye to eye” over how to run the struggling business.
After Beckman announced his exit, The New York Times reported the company, which has roughly 300 employees, will cut about two dozen staffers later this week as its cash reserves continue to shrink.
A spokeswoman for The Messenger, which is in the midst of its second-round capital raise, declined to comment.
In memo on Linkedin Tuesday, Beckman wrote that he told Finkelstein in November that he would be stepping down on Jan. 31, but would remain an investor in the company.
“Back in November I had advised Jimmy Finkelstein of my decision to step down based on short term health issues I have endured this past year and will be subsequently retiring from the corporate world at the end of this month,” he wrote, adding that he will be “helping with the transition” in the next few weeks.
Beckman said he plans to return to England with his wife at the end of 2024 and continue some advisory and board work.
The North London native reflected on his 24-year high-flying career at Conde Nast where his aggressive reputation was both an asset and a liability at the owner of Vogue, GQ, New Yorker and Vanity Fair.
At his height, he held the role of president of the storied magazine publisher where he grew revenues for its 27 properties.
His low point, however, made headlines when he tried to make two coworkers — a Vogue advertising director and a Vogue fashion director — kiss after an ad sales meeting in 1999.
Beckman ended up banging the executives’ heads together — and breaking one of their noses, forcing Conde to pay a seven-figure settlement.
Beckman was forced to apologize and attend counseling.
His career at the publisher continued to soar, regardless, and he left in 2009, after holding the role of CEO of Fairchild Fashion Group, which included Women’s Wear Daily and W Magazine.
He held other high-profile jobs including chief revenue officer of Vice Media and president of The Hill, which Finkelstein owned and sold for $130 million to Nexstar in 2021.
Ahead of The Messenger’s launch, critics told The Post in March that Beckman’s “pie-in-the-sky” growth projections were “delusional” and that the $50 million that Finkelstein raised to launch the site is “only a fraction” of the bill require to cultivate a first-rate media property.
Shortly after the site launched, journalists began fleeing The Messenger, griping that they joined the site to do original reporting but that they were mostly aggregating clickbait news stories in order to drum up traffic for ad dollars.
Meanwhile, Beckman, who had crowed about the windfall of cash the site would bring in, told employees this fall that the site was “out of money,” The Daily Beast reported.