The play plenty of NFL teams wanted to flush away for good is now getting a sponsor befitting of its moniker.

The Eagles’ Tush Push not only survived a league-wide vote earlier this year, but now Philadelphia’s highly successful short-yardage play has a presenting sponsor: DUDE Wipes.

According to a release from the company, DUDE WIPEs and the Eagles will have “collaborative social content throughout the 2025 NFL season, product sampling at team hosted events, and post-game radio highlighting the team’s successful Tush Pushes.”

The Eagles’ mascot, Swoop, was featured in a video on the team’s social channels and seen tackling the brand’s mascot, known as Deuce.

The two also posed for some promotional photos.

Philadelphia has used the play — also known as the “Brotherly Shove” — to great success when it needs to gain a yard or two for a first down, with the ball getting snapped to quarterback Jalen Hurts, who dives forward and is then shoved from behind as the offensive line tries to create enough of a running path for a gain past the marker.

With the success of the play has come plenty of detractors, as the Packers put a proposal in April — that was then tabled until May — that would ban the Tush Push from the NFL.

“There is no skill involved and it is almost an automatic first down on plays of a yard or less,” Packers president Mark Murphy said in a Q&A published on the club’s website. “The play is bad for the game, and we should go back to prohibiting the push of the runner. This would bring back the traditional QB sneak. That worked pretty well for Bart Starr and the Packers in the Ice Bowl.”

The vote, which needed at least 24 votes, fell just short at 22. ESPN’s Adam Schefter reported at the time that the Ravens, Patriots, Jets and Lions all sided with the Eagles in keeping the play legal.