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NY Post
Page Six
12 Jul 2024


NextImg:The brand behind stars’ favorite bamboo bras just launched shapewear that’s actually comfortable

From Emily Ratajkowski to Kylie Jenner, plenty of stars have soft spots for Boody’s buttery soft bras.

And now, nearly a decade after launching its signature bamboo-based undergarments, the brand’s applied the same comfort-focused approach to create a line of shapewear.

Billed as “the antidote to typical shaping styles,” the new collection features three soft yet smoothing designs: the Shaper High Waist G-String ($38), High Cut Full Brief ($43) and — for the most coverage — the Shaper Long Undershort ($44).

Boody
Two models in shapewear
Boody

All three are made from Boody’s signature organic bamboo knit blend and backed by the brand’s 30-day comfort guarantee.

And if history’s any indication, it’s only a matter of time before the supportive styles start popping up on stars.

A model in shapewear
Boody

Gigi Hadid, Elsa Hosk and Halsey all reached for the brand’s bras during their pregnancies, while Kylie Jenner snapped a selfie in the Boody Shaper Crop Bra ($20) in 2021.

And several supermodels have proved the styles just might be too cute to stay hidden; Emily Ratajkowski once styled the same bra with jeans and a blazer, while Bella Hadid wore hers peeking out from underneath a white tank.

Boody Seamfree Padded Crop Bra
Boody

The brand’s bras have racked up equally rave reviews from consumers, with one gushing that the shaping style feels “like wearing nothing.”

“It’s super comfy and perfect for hot summers as the fabric is thin and breathable,” another raved, while a third wrote, “I live in these Shaper Crop Bras.”

With several matching shapewear styles now available, it’s safe to say plenty of loyal fans (famous and otherwise) will start making room in their closets.

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This article was written by Hannah Southwick, Commerce Writer/Reporter for Page Six Style. Hannah spies deals on actually affordable celebrity-worn styles, puts Hollywood’s favorite labels to the test and finds the beauty products that keep stars red carpet-ready. She consults stylists and industry pros — including celebs themselves — for firsthand product recommendations, trend predictions and more. In addition to writing for Page Six since 2020, her work has been featured in USA Today and Parade.