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NY Post
Page Six
24 Mar 2025


NextImg:The Anastasia Beverly Hills Insider Event is offering 25% off sitewide —plus free Brow Kits

Get in, besties: We’re shopping 25% off everything at Anastasia Beverly Hills. Even better, receive a free gift of an exclusive Brow Kit when you spend $75 or more. Use the code ABHINSIDER to receive the discount.

Don’t snooze, though: The once-annual Insider Event is only running through March 31.

So many stars trust the company’s founder, Anastasia Soare, with their arches; Oprah, Victoria Beckham, Jennifer Lopez and Khloé Kardashian, to name but a few. And beauty editors and famous folks alike swear by the brand’s brow products, foundations and lipsticks.

Anastasia Beverly Hills

Our picks include the Volumizing Tinted Brow Gel, which truly makes the most of brows for our fellow ’90s babes who over-plucked back in the day. Kim Kardashian, meanwhile, said she is “OMG obsessed” with the company’s Brow Freeze Gel in an Instagram Story last year

But no product’s more synonymous with Soare than Brow Wiz, a favorite of stars like Chloe Bailey and Kendall Jenner. The cult-favorite pencil boasts thousands of five-star reviews, with users calling it “10/10,” “a staple” and “just amazing.”

Available in 12 shades, it’s a finer pencil, while the Brow Definer offers a wider stroke.

Anastasia Beverly Hills Brow Freeze Gel
Anastasia Beverly Hills

And while it only hit the market a few months ago, the Impeccable Blurring Second-Skin Matte Foundation is already a brand bestseller. It’s made with skincare hero hyaluronic acid for hydration, and offers medium to full coverage. The long-wear formula blurs pores and fine lines for an IRL filter effect.

With warm weather coming up quickly, having a foundation that says on all day through humidity is the beauty hack we all need.

One shopper wrote, “It leaves my skin super soft, covers blemishes and doesn’t set on any lines.”

Anastasia Beverly Hills Impeccable Blurring Second-Skin Matte Foundation
Anastasia Beverly Hills

Other bestsellers to snatch up during the sale include Soare’s Lip Velvet, which comes in 16 shades and has a weightless, mousse-like texture and soft matte finish. Shoppers love the non-sticky, weightless feel and pigmented pop.

And for a soft, natural flush of color, try the Blurring Serum Blush; it’s infused with skincare ingredients like niacinamide and pomegranate peel extract.

Anastasia Beverly Hills Lip Velvet
Anastasia Beverly Hills
Anastasia Beverly Hills Blurring Blush Serum
Anastasia Beverly Hills