2023 truly was the year of the micro beauty trend.
From faux freckles to lipgloss nails, looks were served — and swerved — faster than your fave A-lister’s latest arm candy.
But according to TikTok, we’re not yet ready to wave goodbye to some of the year’s most iconic ideas, with the very best of them continuing to captivate millions, sometimes even billions of users on the popular social media site.
In many cases begun by the culture’s biggest tastemakers, who nowadays can send something trending merely with the click of the share button, it’s the average TikTok user who is responsible for propelling them forward on the platform — and keeping the concept in the spotlight.
Each like, comment, and share illustrates the power these trends hold on our cultural zeitgeist.
Below, we’ve broken down the ten hottest beauty trends of 2023. Let’s get into it.
With over 480 million views on TikTok, #lattemakeup is taking the world of social media by storm. As the name suggests, this viral makeup trend is all about mixing hues of brown to get that bronzed, “latte-esque” look.
While there are various ways to experiment with this look, the OG latte makeup look consists of intense smokey eyes, light face makeup, and a natural lip.
It’s no surprise so many TikTokers are as addicted to this aesthetic as we are to their morning coffee order. A latte, of course.
Thanks mostly to It Girl Hailey Bieber, #strawberrymakeup has over 520 million views on TikTok. Just like the fruit, the strawberry makeup aesthetic is rooted in pink and berry hues.
Coming from the queen of glazed donut skin herself, the look is unsurprisingly natural and dewey.
Add some faux freckles to your flushed cheeks, and you’re a strawberry makeup girlie.
With 191 million views on TikTok, #coldgirlmakeup is another makeup trend that has everybody in a major chokehold.
Grab your favorite highlighter and some blush, because flushed skin and sparkle are essential to achieving the cold girl aesthetic.
Finish off the look with a gradient lip and you’ll look like you just spent a week at a ski chalet in Aspen.
If you’re fans of the Red Nail Theory and Alix Earle’s cranberry nails, you’ve probably already hopped on the Blueberry Milk Nails bandwagon.
Made popular by celebrities like Sofia Richie and Dua Lipa, #blueberrymilknails has nearly 50 million views on TikTok.
Some may argue that blueberry milk nails are just a cutesy name for baby blue nails, but one thing sets this trend apart: the powdery blue shade is applied over a pearly white base.
Perhaps the most feminine look on this list, #coquettemakeup has 248 million views on TikTok.
Drawing inspiration from the 18th and 19th centuries, coquette makeup is achieved with lots of blush, soft glossy lips, and whimsical eyelashes.
Many claim that this look is the beauty equivalent of Barbiecore, revealing society’s obsession with the doll-like aesthetic.
Y2K nostalgia is all the rage right now, and beauty fanatics are tapping into this obsession. Popularized by style icon Sofia Richie, #concealerlips has nearly 68 million views on TikTok.
The concept behind concealer lips is simple: after applying your normal lip combination, add a tiny dot of concealer to the center of your lips to achieve an ombre effect.
Although many have clapped back to this trend, concealer lips are still one of the most prominent beauty fads on the app. Because let’s face it, whatever the queen of quiet luxury says, goes.
Surprise, surprise! Another beauty trend named after food. With 9.2 million views on TikTok, #tomatogirlmakeup is a natural extension of Tomato Girl summer.
Similar to Strawberry Girl makeup, the Tomato Girl aesthetic involves lots of blush and faux freckles.
The difference? Tomato Girl makeup leans into the color red, which by the way, is the color of Fall.
Throw on a matching rosy red lipstick, and you’re ready to take on the world.
Goodbye are the days of matte skin. Quite possibly the most popular beauty trend of 2023, #glassskin has 3.6 billion views on TikTok. Yes, you heard us correctly, billion.
This K-beauty trend is basically a fancy name for healthy, glowing skin.
And while many aren’t born with naturally luminous skin, skincare connoisseurs will lead you through a multi-step routine that will help you achieve this look.
Whatever you do, make sure your products are rooted in intense hydration.
We’re taught at a young age that you put your makeup on in a particular order. Primer, concealer, foundation, powder, bronzer, and so on.
But according to TikTok, applying your base products in the opposite order may actually lead to more desirable results.
With over 153 million views on TikTok, #reversemakeup is revolutionizing the way many are doing their daily makeup routine.
Another makeup trend made popular by none other than Hailey Bieber, #Sugarplumfairymakeup has 27 million views on TikTok, demonstrating the influence the Rhode founder has on our cultural zeitgeist.
Blush and shimmer are the two focal points of this aesthetic, making it an easy look to recreate at home.
In her viral video, Bieber applied powder shimmer to her eyelids, followed by a balm that added even more shine to the look.
Of course, the supermodel finished off the look with her Rhode Peptide lip treatment in “Jelly Bean.”