Over a year before the season three premiere of Apple TV+’s hit soccer comedy Ted Lasso, the show announced a licensing deal and partnership with Nike. Now, those hypothetical products for our favorite football team, A.F.C. Richmond, are real and ready for purchase.
The deal doesn’t mark Nike’s first foray into soccer gear — in fact, it just makes the Richmond stuff seem even more official, considering Nike outfits some of the (real) English Premier League‘s top teams: Chelsea, Liverpool, and Tottenham.
All of the Nike and A.F.C. Richmond merch debuted with the new season of the hit Apple+ series when fans got a first look at the new jerseys and practice gear in action on all of our favorite Richmond players and coaches for the first time during the premiere episode.
There’s a lot of great Ted Lasso merch out there, and these Nike products are a great place to start; they look as official as the merchandise of any “real” sports team.
A.F.C. Richmond has new kits for season 3, and you can get your very own direct from Nike — the exact same ones that the players wear on screen!
These T-shirts take inspiration from Richmond’s kits, with their sponsor Bantr’s logo. It’s available in three colors, including an orange that calls back to the team’s away kit design.
A more subtle approach to merchandise, these hoodies (also available in three colors) feature a small Richmond shield.
These T-shirts are unmistakably Nike, with the brand’s signature swoosh front and center, but each still features a Ted Lasso touch.
Designed similarly to the hoodies, this crewneck style features the same Richmond shield and Nike swoosh.
This T-shirt comes in a women’s cut and sizes. It features the Richmond shield front and center.
Scarves are one of the go-to accessories for a football match, and this one is inspired by a quote from Ted’s speech in the season one finale — “I believe in believe.”
The second football scarf takes inspiration from A.F.C. Richmond’s most optimistic player, Dani Rojas, and his catchphrase: “Futbol is life!”