Business will soon be picking up for Erin Andrews’ sports apparel business.
When Taylor Swift arrived at Super Bowl 2024 to support her boyfriend, Chiefs tight end Travis Kelce, she was carrying a jacket from the Fox Sports sideline reporter’s clothing line, WEAR by Erin Andrews.
Swift was flanked by actress Blake Lively and rapper Ice Spice as she entered Allegiant Stadium in Las Vegas.
Andrews’ business manager, Constance Schwartz-Morini, whose clients also include Michael Strahan and Deion Sanders, was pumped about Swift choosing Andrews’ jacket for the occasion.
“@WEARbyEA @SMAC WEAR excited!!!! @ErinAndrews love you partner!!!” Schwartz-Morini tweeted.
Andrews had a shop of her apparel set up at the Super Bowl experience in Las Vegas this week.
Shortly after Kelce and Swift started dating, Andrews expressed hope that the singer would rock her gear to a Chiefs game.
“I hope to God she puts something on that we have that we’ve sent,” Andrews said last year. “Her fans, they’re so powerful. They just want to get close to whatever she’s associated with. I find it fascinating.”
Swift in fact wore one of Andrews’ windbreakers to a Chiefs game in October.
Andrews also revealed that Kelce has returned the favor by helping to style her young son.
“He sent me an adorable outfit for my baby, and it literally looks like something he would wear to a game,” Andrews said in November. “I can’t wait to put Mack in it.”
Earlier in the playoffs, Swift wore a custom jacket made by Kristin Juszczyk, the wife of one of Kelce’s opponents, Niners fullback Kyle Juszczyk.
“It was super important because I’m so proud of her,” a gushing Kyle exclaimed in the aftermath. “And she’s extremely talented, and the things she’s putting out there are one of a kind. I wanted to make sure she got that credit.
“At first the announcers were, ‘Hey, Taylor Swift can get Nike to do anything.’ Ah, come on. We got to let these people know it was all Kristin. That was all her, so I was happy to see her get that credit.”
Swift arrived at the game after playing four sold-out shows in Tokyo, Japan this past week.