No one looks better in Taylor Swift merch than Taylor Swift.
On Tuesday afternoon, the Grammy-winning singer was spotted on a lunch date with her boyfriend, Travis Kelce, wearing a shirt from her own merch collection.
Swifties wasted no time identifying the piece, quickly figuring out it was a “1989 (Taylor’s Version)”-themed poplin shirt ($50) printed with flying seagulls.
The “Cruel Summer” singer, 35, appeared to have styled the button-up with the same pleated Sandy Liang skort she wore for a 2024 day date in Malibu with Kelce, as seen in a photo shared on X.
Naturally, die-hard fans are living for the fashion moment. “SHE’S WEARING HER OWN MERCH?!? OH TAYCUTIE WHAT A WOMAN U ARE,” one user wrote on the aforementioned app.
“I saw Taylor swift wearing her own merch so I bought her merch,” another joked next to a screenshot of their purchase.
A third said, “tay wearing her own merch because she spent her eras tour earnings on the masters omfg stream ttpd and go buy yourself something on the website”
On June 11, Swift launched her summer 2025 merchandise collection, which runs the gamut from terrycloth polo tops to beach bags.
For his lunch-date look, the Kansas City Chiefs tight end, 35, wore a blue short-sleeve striped top.
Swift and Kelce were spotted dining at JoJo’s Bar in Chagrin Falls, Ohio, close to the football player’s hometown of Cleveland Heights.
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“They had a great lunch, enjoyed our food and were really impressed with the team,” the restaurant’s manager John Ponyicky told People.
“Travis grew up in Cleveland Heights, so he decided to visit somewhere he was familiar with.”
The day prior, the “New Heights” podcast co-host was in Chardon, Ohio, for the Alex’s Way charity golf tournament at the Sand Ridge Golf Club, according to a photo posted on a Kelce brothers fan page.