Amazon Prime Big Deal Days are officially here!
Think of it as the encore to July’s Prime Day (or the opening act for next month’s Black Friday) beginning today and running through the end of the day on Oct 8.
For the next two days, Amazon Prime subscribers are eligible for incredible discounts on thousands of products across the site, including furniture, books, and clothing. Not a subscriber yet? You can sign up for a 30-day free trial before payments begin.
If it’s tech that interests you, specifically Roku devices, have no fear — Amazon has everything you need.
Use the links below to jump between sections or just scroll down to see some of the best deals on Roku products we’ve found for October Prime Day.
Roku Streaming Stick HD (2025 Model)
The 2025 Roku Streaming Stick in HD delivers crisp 1080p streaming through a sleek, ultra-compact HDMI stick that tucks discreetly behind your TV. It is powered by USB and your TV itself, so no wall outlet is needed, and it pairs with a voice remote for easy TV control and app navigation.
Roku Streaming Stick Plus (2025 Model)
The 2025 Roku Streaming Stick Plus is a compact 4K HDR streaming dongle designed to power directly from your TV’s USB port. It supports HDR10, HDR10+, and HLG (but lacks Dolby Vision) and includes a voice remote that doubles as a TV control, making it a sleek, affordable upgrade option for modern 4K TVs.
Roku Streaming Stick 4K
The Roku Streaming Stick 4K is a slim HDMI that upgrades any TV to support 4K HDR streaming, with HDR10, HDR10+, HLG, and even Dolby Vision for richer colors. It comes with a voice remote that controls your TV’s power and volume, and its long‑range Wi‑Fi ensures smooth performance, even from seating positions further away from the screen.
Roku Ultra 4K Streaming Device
The Roku Ultra (2024) is a sleek, compact 4K streaming box that delivers up to 30% faster performance thanks to a new quad-core processor, and supports advanced features like Dolby Vision, HDR10+, and Dolby Atmos for a smooth, cinematic viewing experience. Unlike the streaming sticks, this one is not hidden and sits in front of your TV.
Roku Streambar SE
The Roku Streambar SE is a sleek 2‑in‑1 device combining a streaming media player with a compact soundbar. It enables built‑in 4K streaming, enhanced speech clarity for dialogue, and Bluetooth audio playback. The Streambar is great for upgrading both the audio and smart capabilities of smaller or older TVs.
Roku Smart TV 75″ Plus Series (2025 Model)
The Roku Smart TV 75-inch Plus Series (2025) boasts a bug 4K QLED panel with Mini‑LED backlighting, delivering improved contrast, deeper blacks, and more vibrant color. It also brings down features from Roku’s higher‑end Pro line, like the Smart Picture Max engine for scene‑by‑scene optimization, an integrated subwoofer, and seamless access to Roku’s streaming ecosystem, all wrapped in an intuitive and responsive smart TV experience.
You can also get the Plus Series TV on sale in the following screen sizes:
Roku Smart TV 75″ Pro Series
The Roku Smart TV 75″ Pro Series raises the bar with a 4K QLED display backed by Mini‑LED local dimming and a native 120 Hz refresh rate for sharp motion and deep contrast. It also includes Dolby Vision IQ, HDR10+ Adaptive, side‑firing Dolby Atmos speakers, Roku’s Smart Picture Max engine for automatic scene‑by‑scene optimization, and Roku’s intuitive streaming interface all wrapped in a slender, flush-mount-ready design.
You can also get the Pro Series TV on sale in the following screen sizes:
When Is Prime Big Deal Days 2025?
Prime Big Deal Days starts on Tuesday October 7 at 12:01 a.m. PT and runs through Wednesday October 8 at 11:59 p.m. PT.
Do I Have to be a Prime Member to Shop?
Only Amazon Prime members can take advantage of fall Prime Day’s deals and discounts, and other interested consumers can get a 30-day free trial to enjoy Prime Day deals (plus all the benefits of the subscription).
Prime Day vs. Prime Big Deal Days
Similar to Amazon’s July Prime Day sale, Prime Big Deal Days drops major discounts across two days, but with a bigger focus on pre-Black Friday holiday gift shopping.
What Deals Are Worth It?
From years of deal-hunting on Amazon Prime Day, we know from experience that the sale is the perfect time to save on a Kindle Unlimited or Audible subscription, add Prime Video subscriptions to watch your favorite shows, upgrade to a new TV or soundbar and find discounts on all kinds of tech and Amazon best-sellers.
When is the Next Prime Day?
For those already wondering, Amazon hasn’t yet confirmed the dates for Prime Day 2026, but it’s safe to assume it will take place in mid-July like past sales. Shoppers should keep an eye out for Amazon’s Black Friday sales to officially kick off in November.
This article was written by Angela Tricarico, Commerce Streaming Reporter for Decider, the New York Post, and Page Six. Angela keeps readers up to date with cord-cutter-friendly deals, how to watch your favorite sports teams and movies on each streaming service and the very best in tech, like soundbars, to enhance your viewing experience. Not only does Angela test and compare the services, devices and merch she writes about, but she’s also a superfan specializing in the intersection of shopping, tech and pop culture. Prior to joining Decider and the New York Post in 2023, she wrote about streaming and consumer tech at Insider Reviews.
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