What Not To Wear was a fashion phenomenon in the early 2000s, and now its hosts Clinton Kelly and Stacy London have reunited for a new fashion advice series on Prime Video, Wear Whatever The F You Want. The eight episode series has evolved from their first show, where they would advise hapless clients on the best trends and styles to fit their body. This time around, the duo is much more interested in allowing their clients absolute freedom of expression; helping them feel good about themselves is paramount, rather than encouraging them to lean into trends and slimming styles.

Opening Shot: Stacy London sneaks up behind her old co-host Clinton Kelly to surprise him. They pair chit-chat about getting back together, with London declaring, “We finally get to do it right this time!”

The Gist: Wear Whatever The F You Want takes these two style experts, Clinton and Stacy, and allows them to use their fashion expertise in a new way. On What Not To Wear, a show I was deeply devoted to when it first started airing in 2003 and is the reason for my buying a closet full of wide-leg pants, they would ambush an unsuspecting person who was nominated by friends or family who was declared desperately in need of a makeover. Though the show had best interests at heart, it encouraged people to literally throw their belongings into a garbage can and embrace a new wardrobe that Clinton and Stacy deemed more stylish and suitable for the era. On this new show, it’s acknowledged that style is fluid and deeply personal, and rather than taking their clients to major fashion retailers and encouraging them to scrutinize their body shape in a 360-degree mirror, a dossier about their client reveals the look that the client is hoping to achieve and Stacy and Clinton act, as they say, as “guard rails” so their clients “don’t go off the cliff, but that [they] get what [they] want.”

In the first episode, a 36-year-old mother named Jess who lives in leggings but aspires to be a “grown-up girly girl,” and she’s presented with a warehouse full of bold colors and sweet, dainty dresses. Jess is given the freedom to choose the wardrobe, but Clinton and Stacy encourage her to lean into her fears and advise on how to mix and match pieces. The show lets the clients dictate their looks, but as always, the hosts tend to know best, successfully encouraging Jess to try something she never would have picked out on her own from their curated warehouse, only for her to discover she loves it.

The show features men and women, a trans client, an Amish former stripper, a breast cancer survivor… it’s a truly diverse representation of people, bodies, and style, which is what makes it work. Not a single person’s aesthetic overlaps this season, so every episode is a new, unique story and a representation of a truly individual style that, as a viewer, sometimes won’t really work for us, but the clients all seem to come away from the experience happy with the new version of themself.

What Shows Will It Remind You Of? Wear Whatever The F You Want takes a cue from Netflix’s Queer Eye, another reboot of a popular early-2000s show, Queer Eye For The Straight Guy. Both of these revamped series employ the same general framework as their predecessors, but pepper their episodes with self-care vocabulary. These clients are no longer hot messes to be shamed and mocked, now they’re given opportunities to discover their authentic selves, with the advantage of fashion advisors and a healthy budget.

Our Take: What Not To Wear often ended with a drastic makeover, a whole new look for someone who never could have achieved it on their own and was often strong-armed into believing that it would be what’s best for them. On Wear Whatever The F You Want, the makeovers are a bit more subtle and entirely client-led. Jess repeatedly mentions a desire to dress like Paris Hilton and Kristin Cavallari, and in the end, she comes home with a suitcase full of Chanel-inspired blazers and pastel sundresses that match the aesthetic she was dreaming of. On another episode, a trans masc client who wants an androgynous look embraces a shiny purple suit and a completely transformative hair and makeup update that makes them radiate happiness. The Amish stripper? She essentially raids Margot Robbie’s Barbie wardrobe, sparkly cowboy boots and all.

But the show is not simply about fashion; it’s about these clients developing main character energy in their lives. These are all people who, as with so many folks who appear on makeover shows, are parents or caregivers who rarely do things for themselves, and the real focus of the show is to let these clients be on the receiving end of some TLC. They may go home with a suitcase full of clothes, but hopefully they’ve also discovered a sense of confidence and feeling good about themselves, which, in theory, should carry over into their lives for a while.

From the title to the more gentle approach, the show is a reaction to everything from body shaming to rigid gender identity that plagued What Not To Wear, and gives a much more diverse group of clients a chance to express themselves. (For better or worse, you can also scan an on-screen QR code to shop the show because it’s 2025 and the show is on Amazon.) It can sometimes feel that episodes drag in between wardrobe fittings; after all, that’s always the most exciting and fun part of the show. But not to worry, after spending a good 45 minutes with the “before,” there’s always a satisfying, sometimes surprising, “after” reveal in the end.

Parting Shot: A montage of Jessica’s new looks as she stands on a pedestal at the fashion warehouse.

Performance Worth Watching: Clinton Kelly and Stacy London had a pretty dedicated following thanks to their rapport and humor. Obviously they’re the main characters here, but they remain charming and reassuring guides to their clients, while also occasionally offering sharp, witty asides.

Memorable Dialogue:“Gone are the days of telling people what not to wear,” Kelly explains in the show’s opening montage. “The world has changed,” London adds.

Our Call: STREAM IT! Wear Whatever The F You Want is a fun, modern riff on the makeover series, one that strives to communicate that there is no one standard of beauty or self-expression.

Liz Kocan is a pop culture writer living in Massachusetts. Her biggest claim to fame is the time she won on the game show Chain Reaction.