Stephen A. Smith has an admonishment for Shedeur Sanders.

Sanders, the quarterback of Colorado and son of head coach Deion Sanders, appeared to post a link on Instagram to buy his apparel during the Buffaloes’ game against Stanford on Friday night, which they led 29-0 at the half and lost 46-43 in double-overtime.

“The players got caught up in the shine their coach generated, and I’m calling out his son Shedeur Sanders, who I love, and I think has star written all over him,” Smith said Monday on ESPN’s “First Take”.

“But whether it was you, or by accident and it was somebody on your social media team, you cannot have something being posted at halftime of a damn game.”

Smith made the point that the younger Sanders needs to perform better on the football field if he is going to carry himself with the same “swag” and “bravado” of his father.

“Tom Brady and your dad already joked with you about what you were driving around with and how you needed to be in the film room, but guess what? It is no longer a laughing matter. Y’all are getting your ass kicked,” Smith continued.

“Show up, stand up, because your daddy and to the players on the squad, your coach, as much swag and bravado as he had, he was the best on the planet. Week-in and week-out you knew Deion Sanders was the best probably ever. Y’all aren’t on that level. Stop acting like it!”

After the loss on Friday night, Deion Sanders questioned if his team was “in love” with the game of football.

“What I just said to the team in the locker room to the team, they’ve gotta make up their mind,” Sanders told reporters. “Are they in love with this game, or they in like with it? When you love something, you give to it unconditionally. You give everything you’ve got, without a shadow of a doubt.

Colorado has a bye this week before a road game against UCLA next Saturday.