For 10 years, stylist Stacy London and lifestyle consultant Clinton Kelly told people “What Not to Wear.” In a new show, airing 12 years after the “What Not to Wear” series finale, they’re changing up their advice: “Wear Whatever the F You Want.”
London and Kelly had a highly publicized feud following “What Not to Wear” that began in 2018 and ended in 2023 when the pair finally reunited and reconciled. Following that reconciliation, they collaborated on a new series, and all eight episodes of that show, “Wear Whatever the F You Want,” are now available to stream on Prime Video.
While the duo’s first show focused on following society’s norms and old-fashioned rules when creating a personal style, “Wear Whatever the F You Want” throws out the rule book.
“These days, we have zero interest in telling people what to do, based on society’s norms—because there are no more norms!” Kelly and London said in a release announcing the show. “However, style is still an important form of communication, and we’re excited to show new clients how to align their messaging with their life goals. It’s time to celebrate individual style, not prescribe it.”
Each of the season’s eight episodes focuses on one client as Kelly and London empower them to live out their fashion fantasy, find their personal style, and, well, wear whatever the F they want.
All eight episodes of “Wear Whatever the F You Want” Season 1 are now streaming on Prime Video. The series came out on April 29.
“Wear Whatever the F You Want” is an Amazon Original, meaning you’ll need an Amazon Prime membership with a Prime Video subscription to tune in.
Not a Prime member yet? No problem — you can still watch “Wear Whatever the F You Want” for free! Amazon Prime comes with a 30-day free trial before payment begins. After one month, the subscription costs $14.99/month or $139/year.
There are ways to save, too. All 18-24-year-olds, regardless of student status, are eligible for a discounted Prime for Young Adults membership with age verification. After a six-month free trial, you’ll pay 50% off the standard Prime monthly price — just $7.49/month — for up to six years.
The season has eight episodes, each one focusing on one new client. Here’s a list of all the episodes, plus a little bit about what to expect from each one.
All 12 seasons of “What Not to Wear” are streaming on demand with a Philo subscription. Philo costs $28/month after a seven-day free trial.
Why Trust Post Wanted by the New York Post
This article was written by Angela Tricarico, Commerce Writer/Reporter for Post Wanted Shopping and New York Post’s streaming property, Decider. Angela keeps readers up to date with cord-cutter-friendly deals, and information on how to watch your favorite sports teams, TV shows, and movies on each streaming service. Not only does Angela test and compare the streaming services she writes about to ensure readers are getting the best prices, but she’s also a superfan specializing in the intersection of shopping, tech, sports, and pop culture. Prior to joining Decider and New York Post in 2023, she wrote about streaming and consumer tech at Insider Reviews