If there is anyone who can make motherhood look effortlessly chic, it’s Sofia Richie Grainge.
Now that she’s conquered parenting, the fashion mogul is adding another notch to her belt — a new kids’s clothing collection inspired by her daughter Eloise.
The Amazon Essentials x Sofia Grainge collection debts over 35 styles crafted for timelessness, quality, and of course, comfort. Grainge’s line is the first-ever celebrity collaboration with Amazon Essentials — and an undeniable testament to her tapped-in style.
“As a new mom, it was important to me that this collection prioritizes comfort, fabric, and attention to
tiny details — all things I look for when dressing my daughter,” Grainge explained in a press release. “I am so proud of this collaboration with Amazon Essentials and the gorgeous styles we made.”
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It’s not difficult to sell parents on anything that sounds like quiet luxury, especially when it comes from a celeb, and with a reasonable price tag.
But, Grainge’s new line is also versatile enough for everyday wear, filled to the rim with pint-sized jumpsuits, knit sweaters, baby bombers, and more layering essentials that easily transition from playdates to special-occasions
“I picked out each fabric, pattern, and finishing with so much attention to detail and design, I hope you love them all as much as Eloise and I do,” the influencer wrote on her Instagram story following the launch of the collection.
All pieces are offered in newborn to toddler sizing for both girls and boys — not to mention, most are sophisticated enough for grownups to want to steal, too. Of course, Grainge also has that covered. The mommy-and-me matching pajamas are already selling fast ahead of the holidays.
“Sitting here in tears of joy,” Grainge admitted in another post, “I poured my heart into making this collection for all the babies. Comfort, quality, and of course, all the cuteness. I am so excited you guys can get your hands on it.”
Shop favorites from the Amazon Essentials x Sofia Grainge collection below.
Suited for winter weather, this glitzy heavyweight quilted coat features a pearly finish and heavy insulation to lock in warmth without sacrificing style. The full-length zip, fleece-lined pockets, and elastic gathering make it a cold-weather essential.
Stock up on sleepwear with one of Grainge’s signature Kimono Bodysuit sets. These come in six styles, with a choice between dainty graphics and delicate, soft neutrals. The breathable cotton fabric offers gentle stretch for comfort, and easy bottom snaps make changes simple.
Considered a layering must-have, this cozy, cable-knit sweater is designed with soft ribbing at the neck, classic sleeve cuff, and bottom hem. Available in four shades for boys and girls.
The darling-as-they-come Peter Pan Collar Sweater is one of Richie’s favorites, and quickly selling out of select sizes. Knit from midweight cotton yarn, it offers a soft feel, natural stretch, and button closure for easy on and off.
Slinky, ultra-breathable jersey fabric meets modern framing with this button-front pajama set. The elasticized waistband offers an adjustable tie waist for a relaxed, yet customized fit ideal for winter lounging or perhaps, postpartum recovery.
A dress coat that doesn’t disappoint — this one features a cute, curved collar, oversized buttons, and grosgrain trimming for an instantly elevated look. The A-line silhouette falls seamlessly over sweaters.
Built for full-body warmth and comfort, the cotton-footed pajamas feature ankle-to-chin one-way zipper and ribbed cuffs to keep in heat even on chilly nights.
Not your basic playsuit, this full-body knit is constructed with a soft, textured stitch with ribbing around the neckline, sleeve cuffs, and leg openings. For babies and toddlers, it’s a wardrobe essential.
A whimsical piece with a smooth sheen fabric and a soft touch, the sateen summer dress looks and feels like luxury. Fitted through the chest and waist with a full skirt for spinning circles in the garden.
A sweet butter yellow ruffle puff jacket is another obvious standout in the collection; durable, insulated, quilted for additional warmth. The handy patch pockets offer extra storage for kids on the go.
This article was written by Miska Salemann, New York Post Commerce Journalist. As a Gen Z first-time mother of one, Miska tests baby, maternity and postpartum products ranging from stylish new kids clothes to long-trusted diaper brands with her daughter. She evaluates baby- and mom-approved products for practicality and quality, and consults medical and parenting experts to weigh in on safe ingredients, usage and more. Before arriving at the Post, she covered the lifestyle and consumer verticals for the U.S. Sun.