Amazon’s Prime Big Deal Days have officially begun!

From today through the end of tomorrow, all Amazon Prime subscribers are eligible for incredible discounts on thousands of products across the Amazon website, including furniture, books, and clothing.

But if tech interests you, specifically Roku devices, have no fear — Amazon has everything you need.

Use the links below to jump between sections or just scroll down to see some of the best deals on Roku TVs and other Roku products we’ve found for Prime Day.

Roku TVs | More Great Roku Deals

What is Prime Big Deal Days (aka October Prime Day)?

Prime Big Deal Days is a Prime member-exclusive Amazon sale event that takes place annually in October. Similar to Prime Day in July, it lasts two days and discounts a wide range of products.

When Does October Prime Day Start and End?

October Prime Day starts  at 12 a.m. PT on Tuesday, October 8, through 11:59 p.m. PT on Wednesday, October 9. Shoppers have just 48 hours to score big deals.

When is the Next Prime Day?

For those already wondering, Amazon hasn’t yet confirmed the dates for Prime Day 2025, but it’s safe to assume it will take place in mid-July like past sales.

Do I Have to be a Prime Member to Shop October Prime Day?

Prime members can take full advantage of Amazon Prime Day shopping, and other interested consumers can get a 30-day free trial to enjoy Prime Day deals (plus all the benefits of the subscription).

What Deals Should I Shop on October Prime Day?

From years of deal-hunting on Amazon Prime Day, we know from experience that the sale is the perfect time to save on a Kindle Unlimited or Audible subscription, upgrade to a new TV or soundbar and find discounts on all kinds of Amazon best-sellers.

For more like this, check out the Decider Shopping section.