Looking for viral products that are “at the level?” Bethenny Frankel is leveling the playing field for the rest of us.
The self-proclaimed accidental influencer regularly tests out TikTok-approved finds to see what’s worth the hype — and right now, during Amazon’s Prime Big Deal Days, a handful of her favorites are on sale.
Below, shop a selection of products she’s name-dropped over the years, from the “best mud mask there is” to a bronzer she compared to Chanel. (And while you’re at it, peruse our guide to all the best celeb-loveed beauty buys in the sale, too.)
There’s no masking Frankel’s appreciation for this Italian spa brand. She recently celebrated its 40th anniversary on a TikTok livestream, saying she owns multiple jars of this popular product.
“It has to be the best mud mask there is,” the “RHONY” legend raved of the “unbelievable” buy.
While she’s put plenty of products to the test, Frankel dubbed this one the “richest drugstore serum.” She’s not alone; Sarah Jessica Parker has also posted about it on Instagram.
When Frankel posted a TikTok comparing this affordable bronzer to one sold by “the artist formerly known as Chanel,” it sold out almost instantaneously. Luckily for Amazon shoppers, it’s currently both in stock and on sale for under $15.
“I opened it and I was like, we are the richest of the bitches,” Frankel gushed. “I am so excited because no one’s really done it right.”
She’s not the only stylish star obsessed, as Stacy London once told us she “cannot stop using” the “insane” bronzer. (“And I’m not a big bronzer person, so for me to say that is pretty bonkers,” she added.)
When it comes to finding budget-friendly purses, Frankel has it in the bag. She shouted out this JW Pei design on Instagram Reels last year, calling it “sickening.”
“I’m marrying an Italian and wearing this in the summertime,” she quipped, pointing out the removable strap and the “richness” of the vegan leather.
Another deal that might have skincare shoppers on cloud nine? This lightweight serum she reviewed on TikTok in 2024 — and said “feels like a cloud.”
Hailey Bieber’s also obsessed, calling it her “holy grail” in a YouTube video in 2020.
What do Frankel’s TikToks and viral runway appearances have in common? This glow lotion, which she once told us is “not a luxury beauty item in price but it’s absolutely luxurious.”
Martha Stewart is also a fan, with her makeup artist, Daisy Toye, telling People it’s “how she gets that dewy look, like she just got a facial.”
Frankel’s name-dropped this rich cream in several Page Six Style interviews, telling us in 2023 that it’s “pretty amazing.”
Most recently, she used it to prep for L’Oréal’s runway show during Paris Fashion, saying it was “how I healed my face after days of makeup removal.”
She also gave these exfoliating pads a rave TikTok review last year, saying, “I put it on and it smells exactly like the chemical peel that the woman comes over to do for hundreds of dollars.”
Frankel’s Amazon storefront includes these budget-friendly yoga pants. She’s not the only reality-TV OG who swears by them, though; Kyle Richards has said they “fit really well [and] make the butt look good.”
Frankel was “shooketh” when she tried out this under-$11 lip oil earlier this year.
“I’m not kidding … if you said they were $60, I would believe you,” she raved in a sponsored Instagram post. “I promise you this is better than any expensive lip oil.”
If splurging doesn’t scare you, Elemis’ rich cream earned Frankel’s famous “expensive but worth it” praise.
“This also reduces the appearance of fine lines,” she raved of the product on Instagram, saying it “feels like the richest, bounciest hydrating water cream.”
From chicken salad to coffee, Frankel’s also known for her kitchen recommendations. Her Amazon storefront includes this espresso maker, which has over 17,000 largely positive customer reviews.
Frankel broke down her favorite scrubs on TikTok in 2022, highlighting this gel-based exfoliator as a particular favorite.
“Wow,” she said, while cleansing her face with the “hydrating” find.
“It’s the perfect lightweight blanket for summer nights and somehow makes a basic comforter feel elevated and effortlessly chic,” Frankel raved in a Page Six Style interview this May, before calling it a “hero product” on Instagram.
Score big deals on the device Frankel uses to clean up after her beloved dogs, Biggie and Smallz.
Amazon’s fall Prime Day sales begin on Tuesday October 7 at 12:01 a.m. PT and runs through Wednesday October 8 at 11:59 p.m. PT.
Calling all chronic procrastinators: Prime Big Deal Days 2025 ends on Wednesday October 8 at 11:59 p.m. PT.
Prime Day is Amazon’s member-exclusive sale event. You can get a 30-day free trial to enjoy Prime Day savings (plus all the benefits of the subscription) with no strings attached.
For those who already know and love July Prime Day, Amazon’s Prime Big Deal Days similarly offers major discounts for 48 hours, but with a bigger focus on holiday gifts to shop ahead of Black Friday and Cyber Monday.
From deal-hunting on Amazon sales for years, we know the sale is the perfect time to save on top-rated tech like Apple AirPods, restock your favorite beauty and skincare, peruse accessories like jewelry and handbags, and comb through all of Amazon’s best-sellers for steep discounts.
For those already wondering about the next sale, Prime Day takes place in July each year and although Amazon hasn’t confirmed the dates for Prime Day 2026, it’s safe to assume it will take place in mid-July. Keep an eye out for Amazon to kick off the holidays with Black Friday sales in November! Page Six Style will have all the latest news here.
This article was written by Hannah Southwick, Commerce Associate Editor for Page Six. Hannah spies deals on actually affordable celebrity-worn styles, puts Hollywood’s favorite labels to the test and finds the beauty products that keep stars red carpet-ready. She consults stylists and industry pros — including celebs themselves — for firsthand product recommendations, trend predictions and more. In addition to writing for Page Six since 2020, her work has been featured in USA Today and Parade.