If you’re a lover of all things beauty (meaning: your makeup vanity is fully stocked, locked and loaded with shimmery eyeshadow palettes, creamy nude lipsticks and the like), you don’t really need your wishlist items to be on sale for you to race to them.
But, a discount (or, two, or maybe even thousands) couldn’t hurt. That’s why we recommend scoring all of the beauty deals Amazon’s Prime Big Deal Days has to offer (aka, the retailer’s “October Prime Day” adjacent event, as we’re titling it.
From Tuesday Oct. 10 to Wednesday Oct. 11, you’ll find discounts on not only holiday gifting items (which we recommend channeling your inner Santa and tending to your shopping list early) but also an endless catalog of the best in makeup, skincare, haircare in more for a limited time. (Related: Best Amazon beauty products).
Naturally, we’re beauty lovers ourselves (just read our product reviews for more), so we rounded up the best beauty deals to shop — after careful examination of the thousands of deals available. Yes, we really did look at the endless list before putting this cheat sheet together. To shop this sale, make sure you sign up for an Amazon Prime account before shopping.
Click to jump to a specific category:
OK, we’re nostalgic. Urban Decay eyeshadow palettes have been with us since middle school and now, they can be in our Amazon carts for a fraction of the price. For less than $50, bring the heat with this sultry row of a dozen dazzling neutrals that are sure to make your eyes pop.
If you want that no-makeup makeup look, pick up the top-rated Grande Cosmetics GrandeLASH -MD Lash Enhancing Serum. With a whopping 45,000 reviews — and counting — this formula is favored for its inclusion of vitamins, peptides and amino acids for the appearance of fuller-looking lashes (in as early as six weeks, per the brand).
The IT Cosmetics Superhero Mascara is one of the best mascaras we reviewed (and we tested a ton), so pick it up while it’s less than $25. Namely, it lifts, separates and conditions your lashes thanks to its all-black formula containing collagen, biotin and peptides. Healthy lashes, anyone?
Meet our all-time favorite eye makeup remover: the Lancôme Bi-Facil Double Action Eye Makeup Remover with Bi-Phase Formula. It’s especially great for sensitive eyes and removes all of your shadow, eyeliner and mascara in one swipe. Yes, it’s pretty terrific, and it’s also on sale for a limited time.
In the brow department, there’s nothing quite like the Anastasia Beverly Hills Brow Wiz. With a spoolie brush on one side and the buildable pencil on the other, it took a prime spot in our makeup bags (pun totally intended, given the Amazon event and all) and never left.
As seen all over social media, the fan-favorite Laura Geller Baked Balance-n-Brighten Color-Correcting Powder Foundation is ready to make its way (or, should we say, bake its way) into your Amazon cart. Simply put, its natural finish allows you to correct redness and unwanted imperfections for a your-skin-but-better look.
When there’s eyeshadow involved, there should also be some sort of eyeshadow primer to ensure your smokey eye and natural glam looks alike stay put all day. There’s none better than the Urban Decay Eyeshadow Primer Potion — a cult-favorite for years due to its easily blend-able formula. Now, pick it up for less than $20.
Ah, say hello to everyone’s favorite product for dry and chapped lips (now on sale!) The LANEIGE Lip Sleeping Mask isn’t the best deal we’ve seen, but it’s worth noting because of its rising popularity. More than 33,000 satisfied reviewers deem it an essential, too, and it leaves a glossy shimmer once applied.
Upgrade your grooming products ASAP with the MANSCAPED The Beard Hedger Premium Men’s Beard Trimmer. Impressively, it’s less than $100 and comes with an AC adapter, USB-C cable, length-setting comb attachment and a hard shell water-resistant travel case (talk about value!)
While we’re no longer in scorching hot temps, there should still be a spot reserved for St. Tropez in your Amazon cart (specifically, the Self Tan Purity Bronzing Water Face Mist). Just because the sun’s not out 24/7 doesn’t mean your face shouldn’t have a healthy glow — and this product can help you get there.
The Sulwhasoo First Care Activating Serum helps boost hydration, firmness, radiance and clarity — now for less than $25. If you’re new to skincare or are seeking a newly minted product to add to your rotation, let it be this product, serving as the sweet little multitasker you’ve been looking for.
When the COSRX Snail Mucin 96% Power Repairing Essence is this affordable, we’re all ears. See what nearly 50,000 shoppers are raving about by picking up this refreshing hydrator (pro tip: apply after your toner) that helps revitalize dull and damaged skin. Not to mention, it’s a top-rated Korean skincare grab we’re very much into.
Peter Thomas Roth, oh how we love you. Not only is the brand one of the best skincare brands we reviewed but its Peptide 21 Wrinkle Reset Moisturizer with Peptides is especially fitting for the person who’s all about anti-aging. What’s more, it helps reduce the appearance of fine lines (aka, what everyone wants).
Yes, Sunday Riley is on sale right now, and we couldn’t be more thrilled. As far as we’re concerned, it’s a brand everyone should try at least once (and, you should surely start with the Luna Retinol Sleeping Anti-Aging Night Face Oil, now on sale for less than $100). Not to mention, it’s wonderful for beginner retinol users.
Each time there’s an Amazon shopping extravaganza going on, the ELEMIS Dynamic Resurfacing Facial Pads (60-Count) take a front seat on everyone’s wishlists. Now, the 60-pack daily use pads are on sale for less than $50 and will help remove dead skin cells and purify the skin’s surface, allowing it to double as a worthy makeup primer to add to your collection.
Add the FOREO LUNA 4 Face Cleansing Brush to your cart ASAP if you want a hygienic, gentle and luxury skincare product to use whenever you’re kickstarting your skincare routine. For more than $100 off, this prized handheld device helps lift away dirt and oil from your skin’s surface and enhances the absorption of your favorite skincare products for the most optimized application ever.
Got oily skin? Try the La Roche-Posay Effaclar Purifying Foaming Gel Cleanser for Oily Skin, a budget-friendly must-have that’s even more affordable right now. Why this one? It’s backed by nearly 32,000 shimmering reviews, helps reduce the appearance of pores and gently purifies the skin.
Stock up on skincare with the Honest Beauty Hydrating Skincare Duo. Hailing from Jessica Alba’s line, this hyaluronic acid-infused serum and cream makes the ultimate pick-me-up to help plump and nurture the skin. Yes, please.
Treat yourself to a mask you’d find at a salon (specifically, the legendary Mario Badescu flagship salon in NYC). The brand’s Super Collagen Mask takes the cake as one of the most affordable (and worth it) Prime Big Deal Day beauty markdowns we’ve seen. It’s effective on numerous skin types and contains purifying collagen and kaolin clay to serve as your next weekend-reset face mask.
Stock up on eye cream for yourself (and, for your bestie) with the Biossance Marine Algae Eye Cream Duo. It’s one of the best we’ve tried — decadent, creamy and easy to absorb into the skin — and a formula that will allow “your winter skin to rejoice,” per one reviewer.
Enter the best blow dry brush we reviewed: the Moroccanoil Effortless Style 4-in-1 Blow-Dryer Brush. Especially because it’s less than $100, we’re sharing this link with everyone we know IRL. It boasts incredible, even heat distribution along with an easy-to-use makeup and shiny, soft hair as a result.
The IGK Good Behavior Spirulina Protein Smoothing Spray is one of our most-used hair products that has one of the most legendary multi-use formulations we’ve seen. It’s a heat protectant, smoothing mist and frizz treatment all in one with a hydrating spritz that you’ll instantly fall in love with (trust us on this).
What’s a Prime deals event without a mention of the REVLON One-Step Volumizer Enhanced 1.0 Hair Dryer and Hot Air Brush. For the budget-conscious shopper who loves beauty, this makes a phenomenal buy (and one that we reviewed and stand behind). It’s also a No. 1 Amazon best-seller.
Skip the salon a bit, all because you grabbed the ghd Air Professional Blowout Duo — Hair Blow Dryer and The Blow Dryer Ceramic Vented Round Brush. We haven’t met a more powerful duo, as this two-pack is complete with a quality blow dryer and easy-to-control styling brush that’ll make you excited to style your hair again.
To add a bit of volume to your hair, the R+Co Rodeo Star Thickening Foam is the picture-perfect product to help you get there. Not only are we obsessed with pretty much every product the brand has to offer — and its packaging, but that’s besides the point — but this top-rated thickener helps add density and lift without weighing down your hair.
For more options, check out our expert-backed guide to the best hair mousses we reviewed.
The universally loved dry shampoo is back and better than ever with its revamped formula we can’t stop spraying to our roots after second- or third-day hair. Meet the amika Perk Up Plus Extended Clean Dry Shampoo, a now less-than-$25 beauty must-have that smells just as beautiful as its packaging.
One of our regularly used curling irons is the T3 Switch Kit Professional Ionic Interchangeable Curling Iron with 3 Ceramic Barrels. Because of its versatility, its worth the price (no more having three different curling irons in your bathroom cabinet!) and now — it’s even more budget-friendly.
On the market for a new hair straightener? One of the best-in-class options is the Drybar The Tress Pass Straightening Iron — a slim, easy-to-travel-with model that allows you to perfectly straighten one-inch sections of hair, just the way you like it. Three cheers for Drybar!
If you have dandruff (ugh, we know, we don’t like pesky flakes either) and are looking for a good shampoo, you already know Head & Shoulders is the cherry on top. Its Royal Oils Dandruff Shampoo & Conditioner Set with Coconut Oil and Apple Cider Vinegar has an enhanced formula that helps moisturize the hair — thanks to its dreamy blend of coconut and apple cider vinegar — and a set we recommend grabbing while it’s on sale.
For more options, check out our guide to the best shampoos we reviewed.
Professional haircare meets affordability with this Oribe deal (one we’re impressed with, may we add). The brand is our all-time favorite for leave-in conditioners, and its Dry Texturizing Spray is one you simply have to try. No more crunchy hair sprays, no more worries.
Year after year, Amazon shoppers are mesmerized by the Waterpik Aquarius Water Flosser Professional for Teeth — so much so that we are, too. For 50% off, you can’t beat this ultimate oral care deal that carries with it more than 126,000 roaring reviews. TLDR: buy it while it’s hot.
Say hello to a brighter, whiter smile over time. The Lumineux Teeth Whitening Strips (7 Treatments) is the ideal starter kit for anyone who’s new to teeth whitening or wants to have a few packs on hand before an event. Plus, its near-19,000 rave reviews speak to its safe, sensitivity free formula.
On the hunt for an electric toothbrush? If you don’t have one already, we recommend the Oral-B iO Series 9 Electric Toothbrush with 6 Brush Heads. It’s an all-in-one bundle that’s easy to use and will last you quite a while before you’ll have to replace the brush heads, thanks to the six that are already in tow.
More, it has more than 6,000 stellar reviews and comes with a nifty travel case to keep all of its parts well-organized.
Check out the New York Post Shopping section for more content.