Put your money where your mouth is.
Well, where your heart is, at least. Using your dollars for good is great, especially when you can get what you need and give back all at the same time.
This is the thought behind many partnerships between brands and charities, collaborating for the greater good and forming give-back missions that donate a portion of proceeds to a plethora of causes.
Since June is Pride Month, we wanted to give this article a refresh with brands that actively support the LGBTQIA+ community. However, we focused on brands that give back throughout the year, not just the 30 days of this month.
We sorted through the rainbow of brands giving back this year to find the ones that have the queer community’s mission at their core — choosing those that give back in monetary donations to LGBTQIA+ organizations year-round or offer some sort of support network for the community at large.
To help you shop with your heart, we rounded up brands with give-back programs and charity partnerships that you can feel good about shopping at in 2023. We will update this list periodically for holidays and awareness months, so be sure to bookmark this article and come back often.
Everybody needs good underwear, and we mean every body. TomboyX was founded with that mission in mind, creating gender-neutral and affirming pieces that also span a wide range of sizes. Be sure to shop their Pride ’23 collection now but also year-round to support their team, made up of 30% LGBTQ+, 77% female-led, and 35% BIPOC and their continuous charity efforts to various groups.
Celebrate Pride this month with Abercrombie’s collection, but give back all year long with their mission. Bestsellers have been their new gender-inclusive Pride Fierce Cologne, but don’t miss the great collection of tanks, shorts, hoodies and more with subtle designs you can rock all summer long.
“In support of Pride 2023 and our ongoing partnership, Abercrombie is donating $400,000 to The Trevor Project, regardless of sales. To date, we’ve raised over $4 million for The Trevor Project,” reads the company’s page.
Feel comfortable and confident in your jeans and your own skin at Levi’s. For many years, the brand has strongly supported human rights, including racial equality and the LGBTQIA+ community. Shop this year’s Pride collection here, and then make sure to read the stories of the queer community members on the Levi’s blog.
Regarding charity, Levi’s makes an annual donation of $100,000 to OutRight Action International for global human rights for the LGBTQIA+ community.
This year, Peace Out Skincare has a Pride collection in collaboration with The Trevor Project, donating $5 per box sold of their rainbow Pride Limited Edition Acne Healing Dots.
The founder, Enrico Frezza, shares his coming-out story on the site as well, explaining why the company cares about the LGBTQIA+ community year-round.
Shop with a mission in mind at Michael Kors. The brand has been committed to human rights since its inception and shows no signs of stopping.
In addition, the brand also runs the nonprofit Kors Cares, which focuses on food insecurity in New York and around the world.
The beloved hair care brand is doing good this month and beyond, in honor of Pride Month 2023. Each week during June, Ouai is focusing on four LGBTQIA+ organizations, pledging a $200,000 donation in total. The groups chosen for this year are The Trevor Project (June 1 – 8), Ali Forney Center (June 9 – 15), Los Angeles LGBT Center (June 16 – 22) and Strands For Trans (June 23 – 30), which will all be presented as options for additional donations at checkout on the Ouai site.
Converse has been a supporter of the LGBTQIA+ community every step of the way. Since 2015 and their first Pride collection, they have donated more than $2.5 million to local, national and international organizations. Additionally, the pride collection shoes were designed by LGBT staff members and have custom designs for each and every pride flag.
Social Goods is a site that gives back 24/7, 365. Each item on the site gives back to a different cause, and Pride is no different. You can shop by brand or shop by cause, or jump to special collections like the Pride 2023 collection to see this year’s offerings the benefit GLAAD, The Trevor Project, The Marsha P. Johnson Institute, ACLU, The Ali Forney Center, Equality Now and more.
If you envy the “Queer Eye” star’s luscious locks, now you can have them for yourself. JVN, or Johnathan Van Ness, has their very own haircare line. Support a queer-owned brand and during June, shop the JVN x GLSN set to support LGBTQIA+ students.
The major department store has a major mission, not just during June. Nordstrom has been proud to carry LGBTQIA+ owned brands, and highlights them here on their Pride page. They have also been rated a “Best Place to Work for LGBTQ+ Equality,” and have giveback partnerships with Trans Lifeline, Hetrick-Martin Institute, Human Rights Campaign and more.
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